Clients
Since 2006, we’ve been on a mission to empower young people to do more and go further.
Services we offer include digital advertising, on-campus experiential campaigns, and targeted email marketing.
Oh yeah, we’re based in Birmingham, UK – famous for Ozzy Osbourne, Duran Duran, and J. R. R. Tolkien!
Find out more
We can put your brand in the hands of
2.2m
students - across 160 university campuses
We can email a database of over
260k
young adults and students - to promote your brand
Our websites give you access to
2.0m
students and young adults - waiting to hear from you
Select the audience you are looking to attract.
Experiential & Events
University Students
Experiential & Events
University Students
Experiential & Events
Graduates
Experiential & Events
Graduates
Publications
All Youth
Publications
All Youth
Publications
All Youth
Publications
All Youth
Publications
All Youth
Publications
All Youth
View case study
Brand Ambassadors & Staffing
All Youth
Brand Ambassadors & Staffing
All Youth
View case study
Clients
Out of all our international contacts, BA definitely sets the standard for great communication skills, friendliness, personal touch (which is quite hard to keep in the corporate world) and young spirit. Keep up the good work! Happy to have you as partners.
The Gap Year Travel Guide is the perfect way of communication with the 18-25 market in the UK. Our advert within the Guide has drastically increased tourism to Mexico.
It is a pleasure working with The Student Guide, a very proactive and flexible company who understands the values and target audience of a brand quickly
The British American Group have helped us get the latest Adobe campaigns in front of the student market on numerous occasions through solus email campaigns.They are quick and easy to work with and offer flexible targeting options and strong rates in the industry. We look forward to our future endeavours with the team.
We’re not a one-trick pony. We’ve got a whole field of ponies!
On Campus Promotions
Email Marketing
Online Media
Student Publications
From concept to creation, we manage student marketing campaigns at over 160 university campuses, involving:
We have access to a database of over 260k young adults and students.
Sending a targeted email to them can promote a specific offer, boost traffic to your website, or even increase your social media following.
Find out more
Young adults and students regularly visit our websites for exclusive discounts, informative content, essential advice, and the occasional video of a dancing cat.
Student advertising options include banners, competitions, sponsored content, affiliate marketing and lead generation.
Find out more
Students and young adults receive our publications each quarter.
Digital copies are available to download from Apple Newsstand, Google Play and Amazon.
This makes student advertising in magazines an important tool, because not only does it help to inform students and provide valuable knowledge and advice, it also serves as a sound advertising platform.
Find out moreTake a look at some of our products – yes, we make them all.
Young adults and students are busy bees - so why shouldn’t we bee? View our hive of activity below.
The Graduate Guide®is your ultimate companion for life after university The 2019 edition continues to help those who have recently completed their degree and are thinking about their future. In t...
The Festival Guide® is your ultimate companion to the festival season The Festival Guide 2019 is h...
How to create student advertising campaigns that are corporate & creative https://t.co/VbKK3aUDcn #Advertising https://t.co/RPWgUJYq1S
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The Gap Year Travel Guide® is the ultimate companion for young adults planning to go abroad Packed...
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