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    We are the UK’s leading youth and student marketing agency

    Find out more

Clients

What We Do

Since 2006, we’ve been on a mission to empower young people to do more and go further.

Over the years, we developed a portfolio of youth focused publications, apps, and websites.

Services we offer include on-campus experiential campaigns, and targeted email marketing.

Oh yeah, we’re based in Birmingham, UK – famous for Ozzy Osbourne, Duran Duran, and J. R. R. Tolkien!

Find out more
Harpal, Rebecca, Sean, and Asta

Some Sexy Statistics

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on_campus

We can put your brand in the hands of

2.2m

students - across 160 university campuses

websites
emails

We can email a database of over

600k

young adults and students - to promote your brand

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websites

Our websites give you access to

2.0m

students and young adults - waiting to hear from you

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publications

Our publications go out to over

330k

young adults and students - every three months

Case Studies and Clients

Select the audience you are looking to attract.

  • lupita-mexico
    Lupita Ayala | Deputy Director | Mexico Tourism Board

    The Gap Year Travel Guide is the perfect way of communication with the 18-25 market in the UK. Our advert within the Guide has drastically increased tourism to Mexico.

  • Joerg Stampler | Senior Product Manager | L'Oréal

    It is a pleasure working with The Student Guide, a very proactive and flexible company who understands the values and target audience of a brand quickly

  • Blagoy Klimov
    Blagoy Klimov PhD | Head of International Affairs and Projects Office | Varna Free University - Bulgaria

    Out of all our international contacts, BA definitely sets the standard for great communication skills, friendliness, personal touch (which is quite hard to keep in the corporate world) and young spirit. Keep up the good work! Happy to have you as partners.

  • dasha matyskina
    Dasha Matyskina | Adobe / Torpedo Group

    The British American Group have helped us get the latest Adobe campaigns in front of the student market on numerous occasions through solus email campaigns.They are quick and easy to work with and offer flexible targeting options and strong rates in the industry. We look forward to our future endeavours with the team.

  • direct-line-man
    Tim Roberts | Marketing Manager - Growth Products | Direct Line Group
    We worked with BA Media on some targeted advertising via their UK Graduate guide for our Backpacker Insurance policy and then later via their UK Student Guide to promote our Travel Insurance and the perils of not having adequate Travel Insurance.  We found BA Media a pleasure to work with; they kept us up to date with deadlines and were extremely efficient.  I would recommend anyone who deals with people in their markets to use them for their advertising.

Our Services

We’re not a one-trick pony. We’ve got a whole field of ponies!

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On Campus

From concept to creation, we manage marketing campaigns at over 160 university campuses, involving:

  • Strategy & Concepts
  • Experiential & Events
  • Brand Ambassadors & Staffing
  • Product Demonstrations
  • Sampling & Flyering
  • Media Support
Find out more
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Email Marketing

We have access to a database of over 600k young adults and students.

Sending a targeted email to them can promote a specific offer, boost traffic to your website, or even increase your social media following.

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websites
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Websites

Over 2m young adults and students regularly visit our websites for exclusive discounts, informative content, essential advice, and the occasional video of a dancing cat.

Advertising options include banners, competitions, social media posts, sponsored content, affiliate marketing, and lead generation.

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publications
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Publications

Over 500k students and young adults receive our publications each quarter.

Our five annual Guides are available to buy in hard copy at over 100 university bookstores.

Digital copies are available to download from Apple Newsstand, Google Play, and Amazon.

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Our Brands

Take a look at some of our products – yes, we make them all.

News

Young adults and students are busy bees - so why shouldn’t we bee? View our hive of activity below.

Leavers Guide Cover

Get your hands on the Leavers Guide® 2017!

We've been working tirelessly to produce one of our brand new products—The Leavers Guide 2017. The Leavers Guide is the ultimate guide for 16 to 18-year-old's deciding whether to go to university ...

05.05.17 read more
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The Gap Year Travel Guide wins Platinum at The Hermes Creative Awards!

We're celebrating like crazy in the BA offices this week, the 2017 Gap Year Travel Guide was entered...

02.05.17 read more
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The Gap Year Travel Guide 2017

The Gap Year Travel Guide 2017 is finally here!   After many months of hard work, this ye...

02.03.17 read more