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    We are the UK’s leading youth and student marketing agency

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What We Do

Since 2006, we’ve been on a mission to empower young people to do more and go further.

Over the years, we developed a portfolio of youth focused publications, apps, and websites.

Services we offer include on-campus experiential campaigns, and targeted email marketing.

Oh yeah, we’re based in Birmingham, UK – famous for Ozzy Osbourne, Duran Duran, and J. R. R. Tolkien!

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Harpal, Rebecca, Sean, and Asta

Some Sexy Statistics


We can put your brand in the hands of


students - across 160 university campuses


We can email a database of over


young adults and students - to promote your brand


Our websites give you access to


students and young adults - waiting to hear from you


Our publications go out to over


young adults and students - every three months

Case Studies and Clients

Select the audience you are looking to attract.

  • direct-line-man
    Tim Roberts | Marketing Manager - Growth Products | Direct Line Group
    We worked with BA Media on some targeted advertising via their UK Graduate guide for our Backpacker Insurance policy and then later via their UK Student Guide to promote our Travel Insurance and the perils of not having adequate Travel Insurance.  We found BA Media a pleasure to work with; they kept us up to date with deadlines and were extremely efficient.  I would recommend anyone who deals with people in their markets to use them for their advertising.
  • Joerg Stampler | Senior Product Manager | L'Oréal

    It is a pleasure working with The Student Guide, a very proactive and flexible company who understands the values and target audience of a brand quickly

  • lupita-mexico
    Lupita Ayala | Deputy Director | Mexico Tourism Board

    The Gap Year Travel Guide is the perfect way of communication with the 18-25 market in the UK. Our advert within the Guide has drastically increased tourism to Mexico.

  • dasha matyskina
    Dasha Matyskina | Adobe / Torpedo Group

    The British American Group have helped us get the latest Adobe campaigns in front of the student market on numerous occasions through solus email campaigns.They are quick and easy to work with and offer flexible targeting options and strong rates in the industry. We look forward to our future endeavours with the team.

  • Blagoy Klimov
    Blagoy Klimov PhD | Head of International Affairs and Projects Office | Varna Free University - Bulgaria

    Out of all our international contacts, BA definitely sets the standard for great communication skills, friendliness, personal touch (which is quite hard to keep in the corporate world) and young spirit. Keep up the good work! Happy to have you as partners.

Our Services

We’re not a one-trick pony. We’ve got a whole field of ponies!

On Campus

From concept to creation, we manage marketing campaigns at over 160 university campuses, involving:

  • Strategy & Concepts
  • Experiential & Events
  • Brand Ambassadors & Staffing
  • Product Demonstrations
  • Sampling & Flyering
  • Media Support
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Email Marketing

We have access to a database of over 600k young adults and students.

Sending a targeted email to them can promote a specific offer, boost traffic to your website, or even increase your social media following.

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Over 2m young adults and students regularly visit our websites for exclusive discounts, informative content, essential advice, and the occasional video of a dancing cat.

Advertising options include banners, competitions, sponsored content, affiliate marketing, and lead generation.

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Over 500k students and young adults receive our publications each quarter.

Digital copies are available to download from Apple Newsstand, Google Play, and Amazon.

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Our Brands

Take a look at some of our products – yes, we make them all.


Young adults and students are busy bees - so why shouldn’t we bee? View our hive of activity below.

ThinkstockPhotos-119097749 (1)

The Graduate Guide 2017 is out now!

The Graduate Guide®is your ultimate companion for life after university The 9th edition of The Graduate Guide is back to ease post-uni life, exploring postgraduate study and career options. I...

07.08.17 read more

Get set for festival season with our latest release, The Festival Guide 2017!

The Festival Guide® is your ultimate companion to the festival season Back for its 10th edition, T...

13.07.17 read more
Leavers Guide Cover

Get your hands on the Leavers Guide® 2017!

We've been working tirelessly to produce one of our brand new products—The Leavers Guide 2017. T...

05.05.17 read more