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  • student marketing

    Welcome To The Ultimate Youth & Student Marketing Agency

  • sampling

    Food sampling to young adults across London – Very Lazy Chopped Goods

    Case Study


What We Do

Since 2006, we’ve been on a mission to empower young people to do more and go further.

Services we offer include digital advertising, on-campus experiential campaigns, and targeted email marketing.

Oh yeah, we’re based in Birmingham, UK – famous for Ozzy Osbourne, Duran Duran, and J. R. R. Tolkien!

Find out more

Some Sexy Statistics

student marketing

We can put your brand in the hands of


students - across 160 university campuses

We can email a database of over


young adults and students - to promote your brand

Our websites give you access to


students and young adults - waiting to hear from you

Case Studies and Clients

Select the audience you are looking to attract.

  • Joerg Stampler | Senior Product Manager | L'Oréal

    It is a pleasure working with The Student Guide, a very proactive and flexible company who understands the values and target audience of a brand quickly

  • Dasha Matyskina | Adobe / Torpedo Group

    The British American Group have helped us get the latest Adobe campaigns in front of the student market on numerous occasions through solus email campaigns.They are quick and easy to work with and offer flexible targeting options and strong rates in the industry. We look forward to our future endeavours with the team.

  • Blagoy Klimov
    Blagoy Klimov PhD | Head of International Affairs and Projects Office | Varna Free University - Bulgaria

    Out of all our international contacts, BA definitely sets the standard for great communication skills, friendliness, personal touch (which is quite hard to keep in the corporate world) and young spirit. Keep up the good work! Happy to have you as partners.

  • Lupita Ayala | Deputy Director | Mexico Tourism Board

    The Gap Year Travel Guide is the perfect way of communication with the 18-25 market in the UK. Our advert within the Guide has drastically increased tourism to Mexico.

  • Tim Roberts | Marketing Manager - Growth Products | Direct Line Group
    We worked with BA Media on some targeted advertising via their UK Graduate guide for our Backpacker Insurance policy and then later via their UK Student Guide to promote our Travel Insurance and the perils of not having adequate Travel Insurance.  We found BA Media a pleasure to work with; they kept us up to date with deadlines and were extremely efficient.  I would recommend anyone who deals with people in their markets to use them for their advertising.

Our Youth Marketing Services

We’re not a one-trick pony. We’ve got a whole field of ponies!

On Campus Promotions


From concept to creation, we manage student marketing campaigns at over 160 university campuses, involving:

  • Strategy & Concepts
  • Experiential & Events
  • Brand Ambassadors & Staffing
  • Product Demonstrations
  • Sampling & Flyering
  • Media Support
Find out more
Email Marketing


We have access to a database of over 260k young adults and students.

Sending a targeted email to them can promote a specific offer, boost traffic to your website, or even increase your social media following.

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Online Media


Young adults and students regularly visit our websites for exclusive discounts, informative content, essential advice, and the occasional video of a dancing cat.

Student advertising options include banners, competitions, sponsored content, affiliate marketing and lead generation.

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Student Publications


Students and young adults receive our publications each quarter.

Digital copies are available to download from Apple Newsstand, Google Play and Amazon.

This makes student advertising in magazines an important tool, because not only does it help to inform students and provide valuable knowledge and advice, it also serves as a sound advertising platform.

Find out more

Our Brands

Take a look at some of our products – yes, we make them all.


Young adults and students are busy bees - so why shouldn’t we bee? View our hive of activity below.


The Graduate Guide 2019 is out now!

The Graduate Guide®is your ultimate companion for life after university The 2019 edition continues to help those who have recently completed their degree and are thinking about their future. In t...

01.07.19 read more
The Festival Guide 2019

The Festival Guide 2019 is out now!

The Festival Guide® is your ultimate companion to the festival season The Festival Guide 2019 is h...

03.06.19 read more
gap year

The Gap Year Travel Guide 2019 is out now!

The Gap Year Travel Guide® is the ultimate companion for young adults planning to go abroad Packed...

27.02.19 read more