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On Campus

What we do

From concept to creation, we manage marketing campaigns at over 160 university campuses, involving:

  • Strategy & Concepts
  • Experiential & Events
  • Brand Ambassadors & Staffing
  • Product Demonstrations
  • Sampling & Flyering
  • Media Support
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160 university campuses
2.2m students
1.9k promotional staff

Services

Other than the obvious planning, logistics, management and reporting that goes into all of our campaigns, we are rock solid at the following:

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Strategy & Concepts

Our knowledge of the student market is untouchable – we can tell you what works.

If you need insight into how you can engage students, or need an original idea for a campaign – just ask us!

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Experiential & Events

Experiential activations, campus tours, major events, PR stunts… indoor or outdoor… within student unions or guerrilla…. you get the idea!

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Sampling & Flyering

Students love discounts and free stuff.

Get your brand into their hands, and they will love you forever.

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Product Demonstrations

Students love to try before they buy.

Our product demo teams are the most engaging in the industry – test us!

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Brand Ambassadors & Staffing

From influential brand ambassadors within universities, to fire breathing Indian Elvis impersonators – if you need staffing, we’ve got you covered.

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Media Support

Being media owners since 2006, we know how to buy media.

Give your campaign a boost using email, social media, and digital display screens.

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Case Studies and Clients

Select the audience you are looking to attract.

  • Joerg Stampler | Senior Product Manager | L'Oréal

    It is a pleasure working with The Student Guide, a very proactive and flexible company who understands the values and target audience of a brand quickly

  • Blagoy Klimov
    Blagoy Klimov PhD | Head of International Affairs and Projects Office | Varna Free University - Bulgaria

    Out of all our international contacts, BA definitely sets the standard for great communication skills, friendliness, personal touch (which is quite hard to keep in the corporate world) and young spirit. Keep up the good work! Happy to have you as partners.

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    Lupita Ayala | Deputy Director | Mexico Tourism Board

    The Gap Year Travel Guide is the perfect way of communication with the 18-25 market in the UK. Our advert within the Guide has drastically increased tourism to Mexico.

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    Tim Roberts | Marketing Manager - Growth Products | Direct Line Group
    We worked with BA Media on some targeted advertising via their UK Graduate guide for our Backpacker Insurance policy and then later via their UK Student Guide to promote our Travel Insurance and the perils of not having adequate Travel Insurance.  We found BA Media a pleasure to work with; they kept us up to date with deadlines and were extremely efficient.  I would recommend anyone who deals with people in their markets to use them for their advertising.
  • dasha matyskina
    Dasha Matyskina | Adobe / Torpedo Group

    The British American Group have helped us get the latest Adobe campaigns in front of the student market on numerous occasions through solus email campaigns.They are quick and easy to work with and offer flexible targeting options and strong rates in the industry. We look forward to our future endeavours with the team.