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Email Marketing

What we do

We have access to a database of over 600k young adults and students.

Sending a targeted email to them can promote a specific offer, boost traffic to your website, or even increase your social media following.

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600k Quality student email database
18.1% Average open rate
6.8% Average click through rate

Benefits of Email Marketing

  • Cost Effective - email marketing is one of the most economic ways of reaching young adults and students.
  • Affordable - we charge per email, so you can choose a package that suits almost any budget.
  • Targeted - we segment our data by gender, age, region, and so on. This ensures you're reaching your target market and keeps costs down.
  • Accountable - all of our email campaigns are fully tracked for open rates, click through rates, and so on.
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Case Studies and Clients

Select the audience you are looking to attract.

  • Joerg Stampler | Senior Product Manager | L'Oréal

    It is a pleasure working with The Student Guide, a very proactive and flexible company who understands the values and target audience of a brand quickly

  • lupita-mexico
    Lupita Ayala | Deputy Director | Mexico Tourism Board

    The Gap Year Travel Guide is the perfect way of communication with the 18-25 market in the UK. Our advert within the Guide has drastically increased tourism to Mexico.

  • dasha matyskina
    Dasha Matyskina | Adobe / Torpedo Group

    The British American Group have helped us get the latest Adobe campaigns in front of the student market on numerous occasions through solus email campaigns.They are quick and easy to work with and offer flexible targeting options and strong rates in the industry. We look forward to our future endeavours with the team.

  • Blagoy Klimov
    Blagoy Klimov PhD | Head of International Affairs and Projects Office | Varna Free University - Bulgaria

    Out of all our international contacts, BA definitely sets the standard for great communication skills, friendliness, personal touch (which is quite hard to keep in the corporate world) and young spirit. Keep up the good work! Happy to have you as partners.

  • direct-line-man
    Tim Roberts | Marketing Manager - Growth Products | Direct Line Group
    We worked with BA Media on some targeted advertising via their UK Graduate guide for our Backpacker Insurance policy and then later via their UK Student Guide to promote our Travel Insurance and the perils of not having adequate Travel Insurance.  We found BA Media a pleasure to work with; they kept us up to date with deadlines and were extremely efficient.  I would recommend anyone who deals with people in their markets to use them for their advertising.