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Industry

What Do Students Want From Your Brand?

Over recent years, times have changed and with these changes come new demands from students that your brand must meet in order to stay relevant. Un...

British American Group / 31.08.18 / Industry

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Should Your Brand Advertise in Student Publications?

Advertising in digital student publications is one of the most effective ways of getting your brand in front of young consumers. Students are a very a...

British American Group / 29.08.18 / Industry

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Offline vs Online Student Marketing – Which One Is For You?

When your task is to market a product to students (a group with infamously little cash to spare), you know you have to make smart choices concerning y...

British American Group / 23.08.18 / Industry

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How To Target Students All Year Round

Fresher’s Week is the week brands come out of the shadows in their hundreds to tap into the student market and showcase the best they have to offer....

British American Group / 21.08.18 / Industry

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How To Improve Your Branding & Attract Students

Good branding is a crucial part of any successful business and without it your brand could be misinterpreted or not found at all. Branding and how you...

British American Group / 17.08.18 / Industry

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How To Be A Relatable Brand (That Students Love)

For any brand to be liked, it has to look not only look the part but be the part. Whoever comes into contact with your brand should have the feeling o...

British American Group / 15.08.18 / Industry

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How To Advertise A Dating App To Students

Although many students are incredibly sociable and, being constantly surrounded by their peers, have ample opportunities to socialize and form relatio...

British American Group / 09.08.18 / Industry

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How Students Shop & What This Means For Your Business

One of the most popular student stereotypes is that all students are on extremely tight budgets and only buy the necessities to get by. In reality, st...

British American Group / 06.08.18 / Industry

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What Students Expect From Your Brand

Gone are the days where customers shop with you because their parents always have, or that you are a well-known brand, students have changed this ment...

British American Group / 27.07.18 / Industry

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The Impact Of Discounts On Student Spending

We all know that students love a good discount, but how does this influence their spending and shopping habits? An increasing number of offline and on...

British American Group / 23.07.18 / Industry

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