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How To Increase Footfall To Your Theme Park

Advertising a physical product to students can appear a lot simpler than advertising an experience or activity, but if you know how to influence the s...

British American Group / 19.07.18 / Industry

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How To Attract Students To Your Festival

Students are some of the most avid festival goers out there. It is no wonder then that attracting their attention to your festival instead of the comp...

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How To Advertise An ‘Unsexy’ Brand To Students

It is no secret that some industries are a lot ‘easier’ to advertise to students than others. Take finance or healthcare for example, neither of t...

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How Students Use Tech (And Why You Need To Know)

Technology has penetrated every aspect of modern culture, affecting how people work, play and most importantly, learn. With the advancement of mobile ...

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How Can Both Small & Large Businesses Succeed at Freshers

It is that time of year again where brands of all sizes are attending Freshers to get their slice of the student market. It is no secret that stude...

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How Brands Are Sabotaging Their Student Marketing Campaigns

You have a great product, but the challenge comes in marketing it to prospective buyers. Students can be a difficult lot to handle as customers becaus...

British American Group / 02.07.18 / Industry

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Branding To Millennial’s (The Good, The Bad & The Ugly!)

Branding isn’t a one size fits all approach, and if your branding strategy isn’t multi-dimensional to target multiple demographics then you are se...

British American Group / 28.06.18 / Industry

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Understanding Millennial’s For Successful Marketing Campaigns

Many brands are now opening their eyes to the rise of millennials as customers and are taking the time and resources to understand this demographic in...

British American Group / 22.06.18 / Industry

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How Online Retailers Can Advertise To Students Offline

The lines between online and offline are becoming increasingly blurred, especially in the world of advertising. The number of online retailers taking ...

British American Group / 19.06.18 / Industry

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How To Become A Pro At Marketing to The Younger Generation

Unlike other generations, generation Z grew up in the rise of the digital age, so adaptation wasn’t necessary. They don’t remember a world without...

British American Group / 14.06.18 / Industry

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