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  • On Campus
  • Brand Ambassadors & Staffing
  • Product Demonstrations
  • Sampling & Flyering
  • Strategy & Concepts


  • All Youth

The Client

Very Lazy is a brand under the umbrella of The English Provender Company. They specialise in making life easy for cooks across the UK with their range of chopped/pre-prepared ingredients.


What We Did

Our mission was to raise awareness and promote Very Lazy products through a targeted sampling and flyer distribution campaign.

The purpose of the activity was to encourage commuters at selected London train stations to purchase Very Lazy products using the 50p-off coupon and increase Very Lazy brand awareness.

The selected commuter locations for the campaign were Waterloo, Kings Cross, Euston and Liverpool Street within Central London.

These locations were chosen due to their large footfall, which would offer a captive audience for Very Lazy.

Staff approached the commuters on the busy walkways leading into the tube and train stations, as well as shoppers and members of the general public.

Three promotional staff distributed 5,000 samples and flyers each day, designed and printed by British American Group at each location.

They also verbally encouraged the commuters to learn about Very Lazy products as essential to stock in the kitchen.

Check out some imagines of the activity below:


Why It Rocked

25,000 Samples and flyers distributed over five days

100,000 Chopping and cooking hours saved


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    Out of all our international contacts, BA definitely sets the standard for great communication skills, friendliness, personal touch (which is quite hard to keep in the corporate world) and young spirit. Keep up the good work! Happy to have you as partners.

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