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Service:

  • On Campus
  • Brand Ambassadors & Staffing
  • Product Demonstrations
  • Sampling & Flyering
  • Strategy & Concepts

Audience:

  • All Youth

The Client

Very Lazy is a brand under the umbrella of The English Provender Company. They specialise in making life easy for cooks across the UK with their range of chopped/pre-prepared ingredients.

vl_chillibanner

What We Did

Our mission was to raise awareness and promote Very Lazy products through a targeted sampling and flyer distribution campaign.

The purpose of the activity was to encourage commuters at selected London train stations to purchase Very Lazy products using the 50p-off coupon and increase Very Lazy brand awareness.

The selected commuter locations for the campaign were Waterloo, Kings Cross, Euston and Liverpool Street within Central London.

These locations were chosen due to their large footfall, which would offer a captive audience for Very Lazy.

Staff approached the commuters on the busy walkways leading into the tube and train stations, as well as shoppers and members of the general public.

Three promotional staff distributed 5,000 samples and flyers each day, designed and printed by British American Group at each location.

They also verbally encouraged the commuters to learn about Very Lazy products as essential to stock in the kitchen.

Check out some imagines of the activity below:

sampling

Why It Rocked

25,000 Samples and flyers distributed over five days

100,000 Chopping and cooking hours saved

 

  • Blagoy Klimov
    Blagoy Klimov PhD | Head of International Affairs and Projects Office | Varna Free University - Bulgaria

    Out of all our international contacts, BA definitely sets the standard for great communication skills, friendliness, personal touch (which is quite hard to keep in the corporate world) and young spirit. Keep up the good work! Happy to have you as partners.

  • Lupita Ayala | Deputy Director | Mexico Tourism Board

    The Gap Year Travel Guide is the perfect way of communication with the 18-25 market in the UK. Our advert within the Guide has drastically increased tourism to Mexico.

  • Dasha Matyskina | Adobe / Torpedo Group

    The British American Group have helped us get the latest Adobe campaigns in front of the student market on numerous occasions through solus email campaigns.They are quick and easy to work with and offer flexible targeting options and strong rates in the industry. We look forward to our future endeavours with the team.

  • Tim Roberts | Marketing Manager - Growth Products | Direct Line Group
    We worked with BA Media on some targeted advertising via their UK Graduate guide for our Backpacker Insurance policy and then later via their UK Student Guide to promote our Travel Insurance and the perils of not having adequate Travel Insurance.  We found BA Media a pleasure to work with; they kept us up to date with deadlines and were extremely efficient.  I would recommend anyone who deals with people in their markets to use them for their advertising.
  • Joerg Stampler | Senior Product Manager | L'Oréal

    It is a pleasure working with The Student Guide, a very proactive and flexible company who understands the values and target audience of a brand quickly

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