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urban ears feature

URBANEARS

Product Demonstration Campaign

Service:

  • On Campus
  • Brand Ambassadors & Staffing
  • Product Demonstrations
  • Sampling & Flyering

Audience:

  • All Youth
  • University Students

The Client

Urbanears is a Scandinavian collective producing headphones along with accessories for headphones.

urban ears product 1

What We Did

The mission was to raise awareness and promote the Urbanears headphones range through targeted flyer distribution and product demonstration.

Students, staff and faculty had the opportunity to try the headphones on and hear the quality for themselves.

Alongside the product demonstration students had the opportunity to enter a competition to win a pair of headphones.

Students that wanted to purchase headphones could do so using a unique discount code, exclusive to students, they could find on the flyer.

Check out some image of the work here:

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The selected universities for the campaign were:

    • University of the Arts London,
    • University of Leeds
    • The University of Birmingham
    • The University of Manchester
    • University of Liverpool
    • Liverpool John Moores University

Why It Rocked

Over 3000 students wore the headphones

1000+ competition entries

  • lupita-mexico
    Lupita Ayala | Deputy Director | Mexico Tourism Board

    The Gap Year Travel Guide is the perfect way of communication with the 18-25 market in the UK. Our advert within the Guide has drastically increased tourism to Mexico.

  • direct-line-man
    Tim Roberts | Marketing Manager - Growth Products | Direct Line Group
    We worked with BA Media on some targeted advertising via their UK Graduate guide for our Backpacker Insurance policy and then later via their UK Student Guide to promote our Travel Insurance and the perils of not having adequate Travel Insurance.  We found BA Media a pleasure to work with; they kept us up to date with deadlines and were extremely efficient.  I would recommend anyone who deals with people in their markets to use them for their advertising.
  • Blagoy Klimov
    Blagoy Klimov PhD | Head of International Affairs and Projects Office | Varna Free University - Bulgaria

    Out of all our international contacts, BA definitely sets the standard for great communication skills, friendliness, personal touch (which is quite hard to keep in the corporate world) and young spirit. Keep up the good work! Happy to have you as partners.

  • Joerg Stampler | Senior Product Manager | L'Oréal

    It is a pleasure working with The Student Guide, a very proactive and flexible company who understands the values and target audience of a brand quickly

  • dasha matyskina
    Dasha Matyskina | Adobe / Torpedo Group

    The British American Group have helped us get the latest Adobe campaigns in front of the student market on numerous occasions through solus email campaigns.They are quick and easy to work with and offer flexible targeting options and strong rates in the industry. We look forward to our future endeavours with the team.

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