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  • On Campus
  • Brand Ambassadors & Staffing
  • Experiential & Events
  • Media Support
  • Sampling & Flyering
  • Strategy & Concepts


  • University Students

The Client

Ticketmaster provide all your entertainment needs under one virtual roof with tickets for theatre, gigs, tours and a pick of the best UK tours, concerts and club nights.

What We Did


A campaign across six universities to promote Ticketmaster’s Festie Guru Brand.

We set up in student guilds and unions at the University of Manchester, University of Nottingham, Kings College London, University of Edinburgh, University of Cardiff and University of Leeds.

Students took part in three interactive activities including a bespoke Ipad game.

The campaign was also amplified through the university’s twitter account to give it an extra push.


Why It Rocked

10,400 students reached over the course of the campaign.

73% of students said the Festie Guru activity had got them thinking about going to a festival this year.

93% of students rated the event as either “good” or “excellent”

  • Blagoy Klimov
    Blagoy Klimov PhD | Head of International Affairs and Projects Office | Varna Free University - Bulgaria

    Out of all our international contacts, BA definitely sets the standard for great communication skills, friendliness, personal touch (which is quite hard to keep in the corporate world) and young spirit. Keep up the good work! Happy to have you as partners.

  • Tim Roberts | Marketing Manager - Growth Products | Direct Line Group
    We worked with BA Media on some targeted advertising via their UK Graduate guide for our Backpacker Insurance policy and then later via their UK Student Guide to promote our Travel Insurance and the perils of not having adequate Travel Insurance.  We found BA Media a pleasure to work with; they kept us up to date with deadlines and were extremely efficient.  I would recommend anyone who deals with people in their markets to use them for their advertising.
  • Dasha Matyskina | Adobe / Torpedo Group

    The British American Group have helped us get the latest Adobe campaigns in front of the student market on numerous occasions through solus email campaigns.They are quick and easy to work with and offer flexible targeting options and strong rates in the industry. We look forward to our future endeavours with the team.

  • Joerg Stampler | Senior Product Manager | L'Oréal

    It is a pleasure working with The Student Guide, a very proactive and flexible company who understands the values and target audience of a brand quickly

  • Lupita Ayala | Deputy Director | Mexico Tourism Board

    The Gap Year Travel Guide is the perfect way of communication with the 18-25 market in the UK. Our advert within the Guide has drastically increased tourism to Mexico.

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