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Amazon Student Marketing

Service:

  • On Campus
  • Brand Ambassadors & Staffing
  • Experiential & Events
  • Media Support
  • Sampling & Flyering
  • Strategy & Concepts

Audience:

  • All Youth
  • School Leavers
  • University Students

The Client

Amazon is the largest internet-based retailer in the world.

They started as an online bookstore, later diversifying to sell DVDs, Blu-rays, CDs, video, MP3, audiobook, software, video games, electronics, apparel, furniture, food, toys and jewellery.

Amazon have big plans for the student market, so much so they developed a new product specifically for students, fittingly named, Amazon Student.

What We Did

Following the success of two previous on campus student campaigns for Student Deals Week and Black Friday, Amazon wanted to find new ways of attracting young adults to their service outside of the university student market.

We advised that the Amazon Student programme was opened up to apprentices given the UK governments targets for the apprentice market to eclipse the student market by 2020.

… and Hey Presto! It was done.

We were then targeted to find a way to effectively sign apprentices up to the service.

It was decided to have a big presence at “The Skills Show” – the UK’s largest apprenticeship fair.

Staying true to the brand we used Kindle Fire tablets to sign apprentices up to the service there and then.

Of course, no one can say no to popcorn after spending the day at a long event, so we provided each and every apprentice that signed up with a free amazon student branded cup of popcorn.

Why It Rocked!

80,000 – apprentices and young adults in attendance

9,000 – branded cups of popcorn distributed

9,000 – £10 incentive plastic cards distributed

  • Dasha Matyskina | Adobe / Torpedo Group

    The British American Group have helped us get the latest Adobe campaigns in front of the student market on numerous occasions through solus email campaigns.They are quick and easy to work with and offer flexible targeting options and strong rates in the industry. We look forward to our future endeavours with the team.

  • Lupita Ayala | Deputy Director | Mexico Tourism Board

    The Gap Year Travel Guide is the perfect way of communication with the 18-25 market in the UK. Our advert within the Guide has drastically increased tourism to Mexico.

  • Tim Roberts | Marketing Manager - Growth Products | Direct Line Group
    We worked with BA Media on some targeted advertising via their UK Graduate guide for our Backpacker Insurance policy and then later via their UK Student Guide to promote our Travel Insurance and the perils of not having adequate Travel Insurance.  We found BA Media a pleasure to work with; they kept us up to date with deadlines and were extremely efficient.  I would recommend anyone who deals with people in their markets to use them for their advertising.
  • Joerg Stampler | Senior Product Manager | L'Oréal

    It is a pleasure working with The Student Guide, a very proactive and flexible company who understands the values and target audience of a brand quickly

  • Blagoy Klimov
    Blagoy Klimov PhD | Head of International Affairs and Projects Office | Varna Free University - Bulgaria

    Out of all our international contacts, BA definitely sets the standard for great communication skills, friendliness, personal touch (which is quite hard to keep in the corporate world) and young spirit. Keep up the good work! Happy to have you as partners.

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