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The British Council is a British organisation specialising in international cultural and educational opportunities.
It works in over 100 countries: promoting a wider knowledge of the UK and the English language; encouraging cultural, scientific, technological and educational co-operation with the UK; and changing people’s lives through access to UK education, skills, qualifications, culture and society.
As part of The British Council’s push to get young adults safely studying abroad we recommended advertising within The Leavers Guide.
The British Council needed a trusted medium for young adults to see their offering and so opted to include editorial content written by our in-house youth experts.
It contained a brief over view of all the information The British Council can help with and direct links regering back to the British Councils website.
Check it out here:
The British Council saw a huge number of page views and above average industry average click-through’s for their advertisement and will continue to advertise across various youth and student publications at BA Group.