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Service:

  • Publications

Audience:

  • School Leavers

The Client

The British Council is a British organisation specialising in international cultural and educational opportunities.

It works in over 100 countries: promoting a wider knowledge of the UK and the English language; encouraging cultural, scientific, technological and educational co-operation with the UK; and changing people’s lives through access to UK education, skills, qualifications, culture and society.

What We Did

As part of The British Council’s push to get young adults safely studying abroad we recommended advertising within The Leavers Guide.

The British Council needed a trusted medium for young adults to see their offering and so opted to include editorial content written by our in-house youth experts.

It contained a brief over view of all the information The British Council can help with and direct links regering back to the British Councils website.

Check it out here:

British-Council-Page

Why It Rocked

The British Council saw a huge number of page views and above average industry average click-through’s for their advertisement and will continue to advertise across various youth and student publications at BA Group.

 

  • Tim Roberts | Marketing Manager - Growth Products | Direct Line Group
    We worked with BA Media on some targeted advertising via their UK Graduate guide for our Backpacker Insurance policy and then later via their UK Student Guide to promote our Travel Insurance and the perils of not having adequate Travel Insurance.  We found BA Media a pleasure to work with; they kept us up to date with deadlines and were extremely efficient.  I would recommend anyone who deals with people in their markets to use them for their advertising.
  • Joerg Stampler | Senior Product Manager | L'Oréal

    It is a pleasure working with The Student Guide, a very proactive and flexible company who understands the values and target audience of a brand quickly

  • Blagoy Klimov
    Blagoy Klimov PhD | Head of International Affairs and Projects Office | Varna Free University - Bulgaria

    Out of all our international contacts, BA definitely sets the standard for great communication skills, friendliness, personal touch (which is quite hard to keep in the corporate world) and young spirit. Keep up the good work! Happy to have you as partners.

  • Dasha Matyskina | Adobe / Torpedo Group

    The British American Group have helped us get the latest Adobe campaigns in front of the student market on numerous occasions through solus email campaigns.They are quick and easy to work with and offer flexible targeting options and strong rates in the industry. We look forward to our future endeavours with the team.

  • Lupita Ayala | Deputy Director | Mexico Tourism Board

    The Gap Year Travel Guide is the perfect way of communication with the 18-25 market in the UK. Our advert within the Guide has drastically increased tourism to Mexico.

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