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Taco Bell


  • On Campus


  • All Youth

The Client

Taco Bell UK are a Mexican-inspired fast food restaurant.

Originating in the USA Taco Bell made its move back to the UK in 2010 and now has 14 restaurants.

What We Did

Since 2010 we have been working with YUM! Group to promote Taco Bell restaurants across the UK.

Our promo staff took to the streets and university campuses wearing Taco Bell branded t-shirts and hats to promote the new store.

Students have been given a wide variety of offers over the years with the most popular being Taco Tuesdays – a Taco and bottle of Sol for just £2.

To date, we’ve been there to launch stores, drive footfall and sample new menu options, check out some of the activity here:

Why It Rocked

Our most frequent rebooking client over since 2010.

Our market research has shown that while 75% of students were aware of Taco Bell from popular culture, over 90% didn’t realise they had a UK presence, vital feedback that has shaped Taco Bell’s future marketing.

Student’s love our promotional uniforms and ask where they could buy them!

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    Out of all our international contacts, BA definitely sets the standard for great communication skills, friendliness, personal touch (which is quite hard to keep in the corporate world) and young spirit. Keep up the good work! Happy to have you as partners.

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    The Gap Year Travel Guide is the perfect way of communication with the 18-25 market in the UK. Our advert within the Guide has drastically increased tourism to Mexico.

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