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taco-bell

Taco Bell

Service:

  • On Campus

Audience:

  • All Youth

The Client

Taco Bell UK are a Mexican-inspired fast food restaurant.

Originating in the USA Taco Bell made its move back to the UK in 2010 and now has 14 restaurants.

What We Did

Since 2010 we have been working with YUM! Group to promote Taco Bell restaurants across the UK.

Our promo staff took to the streets and university campuses wearing Taco Bell branded t-shirts and hats to promote the new store.

Students have been given a wide variety of offers over the years with the most popular being Taco Tuesdays – a Taco and bottle of Sol for just £2.

To date, we’ve been there to launch stores, drive footfall and sample new menu options, check out some of the activity here:

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Why It Rocked

Our most frequent rebooking client over since 2010.

Our market research has shown that while 75% of students were aware of Taco Bell from popular culture, over 90% didn’t realise they had a UK presence, vital feedback that has shaped Taco Bell’s future marketing.

Student’s love our promotional uniforms and ask where they could buy them!

  • Blagoy Klimov
    Blagoy Klimov PhD | Head of International Affairs and Projects Office | Varna Free University - Bulgaria

    Out of all our international contacts, BA definitely sets the standard for great communication skills, friendliness, personal touch (which is quite hard to keep in the corporate world) and young spirit. Keep up the good work! Happy to have you as partners.

  • Joerg Stampler | Senior Product Manager | L'Oréal

    It is a pleasure working with The Student Guide, a very proactive and flexible company who understands the values and target audience of a brand quickly

  • lupita-mexico
    Lupita Ayala | Deputy Director | Mexico Tourism Board

    The Gap Year Travel Guide is the perfect way of communication with the 18-25 market in the UK. Our advert within the Guide has drastically increased tourism to Mexico.

  • direct-line-man
    Tim Roberts | Marketing Manager - Growth Products | Direct Line Group
    We worked with BA Media on some targeted advertising via their UK Graduate guide for our Backpacker Insurance policy and then later via their UK Student Guide to promote our Travel Insurance and the perils of not having adequate Travel Insurance.  We found BA Media a pleasure to work with; they kept us up to date with deadlines and were extremely efficient.  I would recommend anyone who deals with people in their markets to use them for their advertising.
  • dasha matyskina
    Dasha Matyskina | Adobe / Torpedo Group

    The British American Group have helped us get the latest Adobe campaigns in front of the student market on numerous occasions through solus email campaigns.They are quick and easy to work with and offer flexible targeting options and strong rates in the industry. We look forward to our future endeavours with the team.

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