Client:
Service:
Email Marketing
Publications
Audience:
University Students
Nintendo is one of the world’s largest video game companies globally with cumulative sales of over 670.43 million hardware units and 4.23 billion software units.
Nintendo approached us looking for the highest impact position in the student market, to advertise Pokemon Sun and Moon on the Nintendo 3DS console.
We offered the Inside Front Cover within The Student Guide and provided clickable links in all digital editions where readers were able to click through and purchase games and consoles.
Check out their print artwork below:
To support this activity we provided Nintendo with 450,000 student emails which allowed readers to pre-order the game and 3DS console.
Below is the artwork from the solus email campaign.
Thanks to Nintendo’s placement within the most prominent position in the student market and the additional email marketing support they were able to achieve record breaking 3DS sales of 10 million units.
It is a pleasure working with The Student Guide, a very proactive and flexible company who understands the values and target audience of a brand quickly
The Gap Year Travel Guide is the perfect way of communication with the 18-25 market in the UK. Our advert within the Guide has drastically increased tourism to Mexico.
Out of all our international contacts, BA definitely sets the standard for great communication skills, friendliness, personal touch (which is quite hard to keep in the corporate world) and young spirit. Keep up the good work! Happy to have you as partners.
The British American Group have helped us get the latest Adobe campaigns in front of the student market on numerous occasions through solus email campaigns.They are quick and easy to work with and offer flexible targeting options and strong rates in the industry. We look forward to our future endeavours with the team.
