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Nintendo is one of the world’s largest video game companies globally with cumulative sales of over 670.43 million hardware units and 4.23 billion software units.
Nintendo approached us looking for the highest impact position in the student market, to advertise Pokemon Sun and Moon on the Nintendo 3DS console.
We offered the Inside Front Cover within The Student Guide and provided clickable links in all digital editions where readers were able to click through and purchase games and consoles.
Check out their print artwork below:
To support this activity we provided Nintendo with 450,000 student emails which allowed readers to pre-order the game and 3DS console.
Below is the artwork from the solus email campaign.
Thanks to Nintendo’s placement within the most prominent position in the student market and the additional email marketing support they were able to achieve record breaking 3DS sales of 10 million units.