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  • Publications


  • School Leavers

The Client

Mitchells & Butlers plc also referred to as “M&B” runs circa 1,784 managed pubs, bars and restaurants throughout the UK.

The company’s headquarters are in Birmingham and listed on the London Stock Exchange FTSE 250 Index.

Its branded restaurants and bars include All Bar One, Miller & Carter, Nicholson’s, Toby Carvery, Harvester, Browns Restaurants and Premium Country Pubs.

What We Did

With the huge number of bars operated by M&B comes the requirement to get some of the brightest apprentices recruited.

The Leavers Guide was only too happy to offer their readers to opportunity to work with one of the biggest chains in the UK.

M&B featured a full page advert within the Career Paths section of the guide within the Travel & Hospitality area.

They benefited from strategically placed editorial content on pros and cons of working in the hospitality sector.

Check out the artwork here!


Why It Rocked!

M&B are looking to continue advertising within next years edition of the publication based on the success of the current placement and also exploring Graduate recruitment options with British American Group.


  • Joerg Stampler | Senior Product Manager | L'Oréal

    It is a pleasure working with The Student Guide, a very proactive and flexible company who understands the values and target audience of a brand quickly

  • Dasha Matyskina | Adobe / Torpedo Group

    The British American Group have helped us get the latest Adobe campaigns in front of the student market on numerous occasions through solus email campaigns.They are quick and easy to work with and offer flexible targeting options and strong rates in the industry. We look forward to our future endeavours with the team.

  • Lupita Ayala | Deputy Director | Mexico Tourism Board

    The Gap Year Travel Guide is the perfect way of communication with the 18-25 market in the UK. Our advert within the Guide has drastically increased tourism to Mexico.

  • Tim Roberts | Marketing Manager - Growth Products | Direct Line Group
    We worked with BA Media on some targeted advertising via their UK Graduate guide for our Backpacker Insurance policy and then later via their UK Student Guide to promote our Travel Insurance and the perils of not having adequate Travel Insurance.  We found BA Media a pleasure to work with; they kept us up to date with deadlines and were extremely efficient.  I would recommend anyone who deals with people in their markets to use them for their advertising.
  • Blagoy Klimov
    Blagoy Klimov PhD | Head of International Affairs and Projects Office | Varna Free University - Bulgaria

    Out of all our international contacts, BA definitely sets the standard for great communication skills, friendliness, personal touch (which is quite hard to keep in the corporate world) and young spirit. Keep up the good work! Happy to have you as partners.

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