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  • Websites


  • All Youth

The Client

Microsoft develops, manufactures, licences, supports and sells computer software, consumer electronics and personal computers and services.

Some brands include Xbox, Bing and Skype under their umbrella Microsoft are one of the world’s largest and most recognisable companies.

What We Did

Microsoft approached us looking for help to increase their youth market sales and conversions for their Xbox, Surface and Office brands.

We had the perfect solution for them and were able to assist by featuring them with an exclusive offer on and pushing the deals across our socials and within email newsletters.

Microsoft created a bespoke Youth Discount Exclusive page on their website specifically to host the discounts that we verify through

The page contained offers for the Surface tablets, Xbox, Office 365, PC’s and Mobile Phone deals.

Check it out below:


Why It Rocked

We provided Microsoft special exposure campaigns with Youth Discount over the September & October ‘Back to Uni’ period, helping the Xbox One to be the top selling console in the UK in October.

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    The British American Group have helped us get the latest Adobe campaigns in front of the student market on numerous occasions through solus email campaigns.They are quick and easy to work with and offer flexible targeting options and strong rates in the industry. We look forward to our future endeavours with the team.

  • Joerg Stampler | Senior Product Manager | L'Oréal

    It is a pleasure working with The Student Guide, a very proactive and flexible company who understands the values and target audience of a brand quickly

  • Blagoy Klimov
    Blagoy Klimov PhD | Head of International Affairs and Projects Office | Varna Free University - Bulgaria

    Out of all our international contacts, BA definitely sets the standard for great communication skills, friendliness, personal touch (which is quite hard to keep in the corporate world) and young spirit. Keep up the good work! Happy to have you as partners.

  • Tim Roberts | Marketing Manager - Growth Products | Direct Line Group
    We worked with BA Media on some targeted advertising via their UK Graduate guide for our Backpacker Insurance policy and then later via their UK Student Guide to promote our Travel Insurance and the perils of not having adequate Travel Insurance.  We found BA Media a pleasure to work with; they kept us up to date with deadlines and were extremely efficient.  I would recommend anyone who deals with people in their markets to use them for their advertising.
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    The Gap Year Travel Guide is the perfect way of communication with the 18-25 market in the UK. Our advert within the Guide has drastically increased tourism to Mexico.

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