Get a quick quote

*
*
*

What services are you interested in?

Next

What are you trying to achieve?

*

Already have a brief? Upload it here.

Submit

Get a quote

Please tell us what you are looking to achieve and we’ll get back to you soon.
Alternatively give us a call on 0121 616 2211

*
*
*
Next

What services are you interested in?

Next

What is your target audience?

Back Next

What are your timescales?

What would you like to achieve?

*

Already have a brief? Upload it here.

Back Submit
Twitter LinkedIn
Get a quick quote
smiffy banner

Smiffys

Email Marketing Campaign

Service:

  • Email Marketing

Audience:

  • University Students

The Client

Founded in 1894, Smiffys has become a global organisation with offices and showrooms worldwide.

From fun and flirty fancy dress costumes to the downright outrageous, Smiffys will have the perfect costume. As the leading costume, Halloween and Carnival manufacturing company in the UK, Smiffys distribute over 5000 products to over 5000 stockists around the world, with over 26 million items shipped every year.

What We Did

Smiffys approached us in preparation for one of the busiest nights out in the student calendar – Halloween!

Knowing students can’t resist a bit of fancy dress we recommended a send two week before Halloween, allowing enough time for students to find what they need and qualify for next day delivery.

Check out the artwork here:

Smiffys

Why It Rocked

100,000 Emails sent

28 Bounces

20% Open rate

50% Click through rate

  • direct-line-man
    Tim Roberts | Marketing Manager - Growth Products | Direct Line Group
    We worked with BA Media on some targeted advertising via their UK Graduate guide for our Backpacker Insurance policy and then later via their UK Student Guide to promote our Travel Insurance and the perils of not having adequate Travel Insurance.  We found BA Media a pleasure to work with; they kept us up to date with deadlines and were extremely efficient.  I would recommend anyone who deals with people in their markets to use them for their advertising.
  • lupita-mexico
    Lupita Ayala | Deputy Director | Mexico Tourism Board

    The Gap Year Travel Guide is the perfect way of communication with the 18-25 market in the UK. Our advert within the Guide has drastically increased tourism to Mexico.

  • dasha matyskina
    Dasha Matyskina | Adobe / Torpedo Group

    The British American Group have helped us get the latest Adobe campaigns in front of the student market on numerous occasions through solus email campaigns.They are quick and easy to work with and offer flexible targeting options and strong rates in the industry. We look forward to our future endeavours with the team.

  • Blagoy Klimov
    Blagoy Klimov PhD | Head of International Affairs and Projects Office | Varna Free University - Bulgaria

    Out of all our international contacts, BA definitely sets the standard for great communication skills, friendliness, personal touch (which is quite hard to keep in the corporate world) and young spirit. Keep up the good work! Happy to have you as partners.

  • Joerg Stampler | Senior Product Manager | L'Oréal

    It is a pleasure working with The Student Guide, a very proactive and flexible company who understands the values and target audience of a brand quickly

Related case studies