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Europa Park

Service:

  • Publications
  • Websites

Audience:

  • All Youth
  • University Students

The Client

Europa-Park is a theme park and the largest in Germany, and the second most popular theme park resort in Europe, following Disneyland Paris.

The park is home to 13 roller coasters, the oldest being Alpenexpress Enzian, a powered coaster that speeds through a diamond mine, and the newest coaster being the Ba-a-a Express, a small kiddie roller coaster.

Europa-Park has very high capacity roller coasters and attractions meaning the park can accommodate up to approx. 60,000 guests per day. It counted just over 5.5 million visitors in 2015, generating an estimated total revenue of EUR 30 million per year.

What We Did

Since 2012 British American Group have been sending young adult travellers and students to Euorpa Park with a variety of awesome competitions over the last six years hosted on TheStudentGuide.com!

To further boost awareness and drive young travellers to Germany’s biggest theme park Europa Park have sponsored the European Section of The Gap Year Travel Guide®

Sponsorship of the section provides Europa Park with a trackable link on each and every page of editorial content within the section, ensuring their reach is maximised.

Checkout some of their artwork over the last six years:

Why It Rocked

Other than the fact Europa Park have been featured in the past six editions of The Gap Year Travel Guide® they are already booked to feature in 2018’s releases.

Europa Park competitions on TheStudentGuide.com have been some of the most popular in terms of entries.

  • Lupita Ayala | Deputy Director | Mexico Tourism Board

    The Gap Year Travel Guide is the perfect way of communication with the 18-25 market in the UK. Our advert within the Guide has drastically increased tourism to Mexico.

  • Dasha Matyskina | Adobe / Torpedo Group

    The British American Group have helped us get the latest Adobe campaigns in front of the student market on numerous occasions through solus email campaigns.They are quick and easy to work with and offer flexible targeting options and strong rates in the industry. We look forward to our future endeavours with the team.

  • Tim Roberts | Marketing Manager - Growth Products | Direct Line Group
    We worked with BA Media on some targeted advertising via their UK Graduate guide for our Backpacker Insurance policy and then later via their UK Student Guide to promote our Travel Insurance and the perils of not having adequate Travel Insurance.  We found BA Media a pleasure to work with; they kept us up to date with deadlines and were extremely efficient.  I would recommend anyone who deals with people in their markets to use them for their advertising.
  • Blagoy Klimov
    Blagoy Klimov PhD | Head of International Affairs and Projects Office | Varna Free University - Bulgaria

    Out of all our international contacts, BA definitely sets the standard for great communication skills, friendliness, personal touch (which is quite hard to keep in the corporate world) and young spirit. Keep up the good work! Happy to have you as partners.

  • Joerg Stampler | Senior Product Manager | L'Oréal

    It is a pleasure working with The Student Guide, a very proactive and flexible company who understands the values and target audience of a brand quickly

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