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Barbour International

Service:

  • On Campus
  • Brand Ambassadors & Staffing
  • Experiential & Events
  • Sampling & Flyering
  • Strategy & Concepts

Audience:

  • All Youth

The Client

Barbour International is an English luxury fashion brand founded by John Barbour in 1894 and best known for their waxed cotton jackets.

What We Did

BA were asked to run a campaign to raise awareness and increase footfall for Barbour International’s “Six Day International Trials” in-store event, and the social media “A Race Fuelled By Style” competition.

The campaign ran at universities near Barbour stores to get students to feel a real bond with the brand.

Four universities were targeted: Queen Mary University, London School of Economics, University of the Arts London, and the University of London.

Six staff then hit the campuses to deliver the Barbour International message.

Barbour provided a unique prize to students who were involved in the campaign to offer an extra incentive to go in-

Why It Rocked

12,000 direct interactions.

Footfall to participating stores sky-rocketed.

“We worked with BA Experience to raise awareness of an online/offline brand campaign. The team were always on the end of the phone to chat through developments and were quick to react to any updates. Promotional materials they created were on brand and communicated the campaign message well. Overall, BA have a strong understanding of their student audience and know what does and doesn’t work.”

  • Tim Roberts | Marketing Manager - Growth Products | Direct Line Group
    We worked with BA Media on some targeted advertising via their UK Graduate guide for our Backpacker Insurance policy and then later via their UK Student Guide to promote our Travel Insurance and the perils of not having adequate Travel Insurance.  We found BA Media a pleasure to work with; they kept us up to date with deadlines and were extremely efficient.  I would recommend anyone who deals with people in their markets to use them for their advertising.
  • Dasha Matyskina | Adobe / Torpedo Group

    The British American Group have helped us get the latest Adobe campaigns in front of the student market on numerous occasions through solus email campaigns.They are quick and easy to work with and offer flexible targeting options and strong rates in the industry. We look forward to our future endeavours with the team.

  • Lupita Ayala | Deputy Director | Mexico Tourism Board

    The Gap Year Travel Guide is the perfect way of communication with the 18-25 market in the UK. Our advert within the Guide has drastically increased tourism to Mexico.

  • Blagoy Klimov
    Blagoy Klimov PhD | Head of International Affairs and Projects Office | Varna Free University - Bulgaria

    Out of all our international contacts, BA definitely sets the standard for great communication skills, friendliness, personal touch (which is quite hard to keep in the corporate world) and young spirit. Keep up the good work! Happy to have you as partners.

  • Joerg Stampler | Senior Product Manager | L'Oréal

    It is a pleasure working with The Student Guide, a very proactive and flexible company who understands the values and target audience of a brand quickly

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