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108 Campus Campaign


  • On Campus
  • Publications
  • Brand Ambassadors & Staffing
  • Experiential & Events
  • Media Support
  • Sampling & Flyering
  • Strategy & Concepts


  • University Students

The Client

Amazon is the largest internet-based retailer in the world.

They started as an online bookstore, later diversifying to sell DVDs, Blu-rays, CDs, video, MP3, audiobook, software, video games, electronics, apparel, furniture, food, toys and jewellery.

Amazon have big plans for the student market, so much so they developed a new product specifically for students, fittingly named, Amazon Student.

What We Did

Together with Amazon our On Campus department developed a strategy to reach every student in the UK, covering 108 university campuses over Freshers Week.

It was our responsibility to ensure that our amazon student ambassadors made sure every student in the UK was aware of Amazon Student, but more importantly signed-up to the service.

We know students need incentivising to do most things, which gave to the birth of Student Deals Week – a week in Fresher’s dedicated to giving students the best deals on

We positioned large display stands in student unions, at fresher’s fairs and high footfall locations, all with branded staff handing out £5 sign-up incentives to get students on Amazon Student Free for 6-months. Our amazon student ambassadors ensured the campaign reached its maximum potential.

Check out our video of the activity below:

Why It Rocked

9 weeks preparation time

426,000 students physically reached

1M+ students visually reached

142 days of activity

108 universities

  • Blagoy Klimov
    Blagoy Klimov PhD | Head of International Affairs and Projects Office | Varna Free University - Bulgaria

    Out of all our international contacts, BA definitely sets the standard for great communication skills, friendliness, personal touch (which is quite hard to keep in the corporate world) and young spirit. Keep up the good work! Happy to have you as partners.

  • Tim Roberts | Marketing Manager - Growth Products | Direct Line Group
    We worked with BA Media on some targeted advertising via their UK Graduate guide for our Backpacker Insurance policy and then later via their UK Student Guide to promote our Travel Insurance and the perils of not having adequate Travel Insurance.  We found BA Media a pleasure to work with; they kept us up to date with deadlines and were extremely efficient.  I would recommend anyone who deals with people in their markets to use them for their advertising.
  • Lupita Ayala | Deputy Director | Mexico Tourism Board

    The Gap Year Travel Guide is the perfect way of communication with the 18-25 market in the UK. Our advert within the Guide has drastically increased tourism to Mexico.

  • Dasha Matyskina | Adobe / Torpedo Group

    The British American Group have helped us get the latest Adobe campaigns in front of the student market on numerous occasions through solus email campaigns.They are quick and easy to work with and offer flexible targeting options and strong rates in the industry. We look forward to our future endeavours with the team.

  • Joerg Stampler | Senior Product Manager | L'Oréal

    It is a pleasure working with The Student Guide, a very proactive and flexible company who understands the values and target audience of a brand quickly

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