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Should Your Brand Advertise in Student Publications?

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British American Group / 29.08.18 / Industry

Advertising in digital student publications is one of the most effective ways of getting your brand in front of young consumers. Students are a very active lot, and digital web publications provide a greater scope for reaching this target audience. Many business owners have ignored the value of magazines due to lack of knowledge of digital publications, instead believing that publications are ‘dead’ due to physical publications, but this is not the case.

The student media landscape has been changing in recent years as most students now read articles on their mobile devices on the go and use these publications to keep up with not only news but every element of student life. Many brands are beginning to latch on to the benefits of this major shift, and they are taking advantage of it by advertising in digital student publications. Besides, digital advertising is one of the most effective ways of building brand recognition and awareness.

Digital student publications are a great, more subtle form of advertising compared to other advertising methods such as social media or billboard advertising which students find aggressive and unappealing. Not only do these publications provide valuable knowledge and advice to students, they also serve as a solid platform for placing advertised brands in front of promising buyers. Students are more likely to purchase a product or use a service if it were recommended to them by a friend, which is why these publications are so effective – as it is written specifically for them in a way they relate to, making it feel like they are just reading recommendations from a friend!

There are many different student publications, let’s take ours for example. The Student Guide, The Gap Year Travel Guide and The Festival Guide are just a few of the publications we distribute to students all over the country. Each magazine has a niche readership, so advertising within the pages of these publications can ensure that you know exactly who you are advertising to and aren’t wasting budget within publications that have broad topic variety.

Digital publications are designed to focus on different areas of student life so that any brand wishing to advertise to students will find a publication that can accommodate them, and the results for our clients have been phenomenal.

You can read all our publication case studies here.