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How To Be A Relatable Brand (That Students Love)

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British American Group / 15.08.18 / Industry

For any brand to be liked, it has to look not only look the part but be the part. Whoever comes into contact with your brand should have the feeling of being able to relate with it in a humanly way. A brand with a human touch behind it attracts more people, wins their trust and is, therefore, relatable.

To be specific, it takes a lot of effort to stand out when it comes to wooing students to your brand. You have to know the areas which have the biggest impact on developing an effective brand with the students of today. You need to pay attention to what students respond to, positively and negatively, as well as what they do not respond to at all. You should also never assume that your past actions will still bring success, try new marketing strategies as times have changed and your previous successes may be null in this new market.

Here’s how to make your brand relatable to the student market…

Use influencers
Influencer marketing is a strategy that involves using other people, especially people with authority and respect, to advertise your brand. Student bran ambassadors are very effective as it doesn’t feel to students like they are being advertised to, but merely recommended a product or brand from a friend.

Keep Your Tech Updated
The current generation spends plenty of time online, but no one is willing to meet boring content. If you are trying to promote your brand online, you have to ensure that it reaches a good number of people. Your website has to be able to fit in various screen sizes and load fast in order to compete. Apart from this, the content should be attractive and engaging.

Be Unique
Every brand has its own way of doing things to get noticed. As for your brand, you should find a unique voice. The voice has to go in line with the image your brand tries to portray for it to be more human and believable. An example is if you are a skincare brand. You will need to maintain a tone that is dependable, soothing and caring for your target demographic to feel it.

Showcase Your Employees
Your brand will definitely have employees working to ensure it offers its products and portrays a good image as well. The employees are at most times kept behind the scenes, but this should not be the case. When you reveal your employees, the people outside will have a more compassionate feeling towards your brand knowing that there are real people working to offer them what they need. You can share stories and photos of your employees in social media venues to add a human touch to an otherwise corporate brand.

Acknowledge Mistakes and Other Issues
If you want to humanize your brand, then you have to portray relatable qualities. This mostly applies when you need to thank your customers and when you need to address issues. You have to acknowledge your company`s mistakes whenever they happen and remain transparent about issues. This way, you will be able to win the trust of the customers.

It is a good idea to create a personalized message for the various issues as well as the varying demographics. You would want to address students in a different way from the other groups to show them that your brand takes care and listens to them.