Although many students are incredibly sociable and, being constantly surrounded by their peers, have ample opportunities to socialize and form relationships with those they are attracted to, the student market is certainly one worth targeting if you thinking about advertising a dating app.
Like many young people, students are attached to their phones, so a well-designed dating app that takes the hassle out of meeting a partner would certainly appeal to this audience.
However, because they are tech-savvy and are picky when it comes to spending their disposable income, students are a unique group to market to. They will not be convinced to make a purchase unless the product is proven to be of a high-quality and guaranteed to bring value to their busy lives.
Below are three marketing strategies for you to try when marketing your dating app to students.
Sponsor an Event
There is always something going on at a university campus. Gigs, talks, cinema nights, quiz events and charity functions are commonplace, and many of these are run by the universities themselves.
Contact the university events managers and inquire about the possibility of sponsoring an event. A dance night or a gig taking place at the students’ union or a campus bar would be a good option. If they take you up on your offer, hang banners advertising your product, hand out fliers, and, better still, employ brand ambassadors to mingle with those attending the events and get them to sign up to your mailing list so that you can email them in the future with an introductory offer for your app.
It will also be worth your while contacting some of the university societies and clubs. These groups also host regular events that you might be able to sponsor.
Run a Competition
Students love free stuff. Run a competition with an attractive prize, such as an iPad or a voucher, in exchange for email addresses. Follow-up by sending all participants a free trial of your app. If your product is good enough, some of these users will turn into fully paid-up members.
Posters & Fliers
There are hundreds of noticeboards and advertising sites around a university campus. Make sure you take advantage of all of them. Design a witty poster for your app, clearly explaining why it’s better than the others on the market, and prominently display them wherever you can. Make sure any URL you include sends students to an introductory offer and not the site’s regular homepage.
Purchase Print Ads in University Newspapers
Every single university in the UK has its own newspaper. These are usually distributed to students for free. Contact the publishers and arrange to purchase some advertising space. Commission a high-quality print-ad and run it regularly, especially around Valentine’s Day, when single students are most likely to be focused on the fact that they don’t have a partner.
In addition, see if it’s possible to place an advertisement on the university newspaper’s website, as many students have taken to consuming this content on their phones, and will not even pick up the physical paper even though it’s free.