Advertising a physical product to students can appear a lot simpler than advertising an experience or activity, but if you know how to influence the student market then you will see increased footfall to your theme park in no time.
Students love socialising and experiencing new things with their peers; forming a family-like unity at university is especially important for students who have moved away from home for the first time and seek support from their friends.
Starting the university journey often brings out a more curious and experimental side of this age group, meaning they are more likely to try new things than they were when they were still sheltered at home. Peaking the interest of students during this impressionable time in their life can help you gain short and long-term customers with plenty of disposable income.
Run A Competition
You can’t really give students a ‘try before you buy’ with theme parks like you can with food samples, so the next best thing that increases interest in your park is running a competition for students to take part in. By hosting a competition that, for example, gives the winner and 4 friends the opportunity to have an exclusive VIP experience at your park will not only create hype around your brand but also encourage word of mouth around campus.
Consider Your Timing
Students aren’t on campus all year round and with exams, dissertations and so much more cropping up throughout the year you need to consider your timing and how that coincides with your parks seasonality as well before creating a student marketing strategy on campus. The two peak times that are most beneficial to advertise to students is at Freshers or late September until Christmas.
Depending on where your theme park is based, your targeting will be different. If you are a UK based park then advertising to students and universities within a close proximity is usually the best and most effective option, however if people often travel overseas to visit your attraction then advertising in a popular student magazine to increase awareness UK-wide would put your brand on the map for travel destinations.
Expecting students to just stumble across your park and book tickets isn’t a good strategy, you need to go to them. An effective way of showcasing your theme park is to attend Freshers or another on campus event; host a stand with discounts, competitions and videos of your theme park at its finest to encourage bookings!
To find out how you can advertise your theme park to adventurous students, get in touch with the team at British American Group to get a quote for a perfect advertising package bespoke to your business needs.