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How To Attract Students To Your Festival

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British American Group / 17.07.18 / Industry

Students are some of the most avid festival goers out there. It is no wonder then that attracting their attention to your festival instead of the competition is of the utmost importance. The only question is how to go about doing that.

Email Marketing

Students receive the vast majority of their information digitally. Once you have them signed up to a mailing list you should utilise it as much as possible. This is not to say it is correct to send dozens of emails about your festival every single day. There is a fine line between useful information and spam and sending too many email notifications or the same one too many times is a good way to end up on the blocked list. Make sure that the emails are brief with all of the important information arranged first. Also, make sure the format is mobile friendly as students are just as likely to be reading anything you send on a smartphone as a computer.

Campus Promos

It should come as no surprise that a good way to access student attendees is through their campus. Simple posters and fliers need to showcase something that is going to get their attention. To begin with, your festival may only get a second’s glance so make the most of that little time. Having people to hand out material will help too as engaging people in conversation is a much better way to impart information since it can be tailored to the individual rather than trying to write down everything anyone could want to know.

Student Digital Publications

Students are likely to have a few trusted digital publications they go to for all of their news. The basic way to utilise such things is to pay for an advert. A much more effective approach is to contact the publication and ask for a featured story to be written about the festival. Adverts are commonplace and may be over looked, but a feature piece telling students all the reasons your festival is a must-go will really drive some sales.

Student Websites

Specialist student websites have some similarities to the digital publications. There are going to be students who have a favourite few that they rely upon for all of their news and entertainment. When your festival appears on one of these sites it is likely to be facing some competition so make sure there is something unique that is going to sell your festival immediately. This could be a particular act or event or an offer that makes it too much of a good offer to refuse. Remember, students will attend anything if it is cheap enough or they get enough value for their money.