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How To Advertise An ‘Unsexy’ Brand To Students

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British American Group / 13.07.18 / Industry

It is no secret that some industries are a lot ‘easier’ to advertise to students than others. Take finance or healthcare for example, neither of these industries scream glitz and glamour; students are a lot more interested in hearing about the latest fashion trend or game release because of the ‘sexy’ advertising that comes with it.

So, how can you advertise your not-so-sexy brand to students?

Creativity

The key to most, if not all, student marketing campaigns is to be creative with your advertising. More and more businesses are seeking out students as customers, what makes you stand out from all the rest? The only way to separate yourself from your competitors is to showcase your creativity and speak to students on a level which they relate to, no matter what industry your brand falls into. Knowing your target audience is key, because how else can you even begin to build a positive brand reputation if students see your brand as unapproachable or too corporate?

Become A Sponsor

Gaining brand loyalty can be difficult at the best of times, but especially with students. Students are naturally reluctant to all types of marketing in fear of being tricked or duped, so how do you prove that you are trustworthy? A great way to do this is to sponsor or partner with a brand they already trust.

If your brand partners, or sponsors, a brand that students already trust and have a brand loyalty to then it is likely you will hold more president due to your association rather coming across as a random company approaching them on the Internet.

This type of advertising not only builds association but also helps you showcase your brands creative side. By working with a brand, event or cause that has a similar target audience to yours it will boost your presence and in turn make you far more approachable.

Get Social

We aren’t going to tell you that social media should be at the heart of your advertising because students really don’t use social media in the way people think they do, but social media also shouldn’t be something you actively avoid either. Rather than using your platforms to promote and sell, use them to create a brand persona that students want to learn more about and feel confident reaching out to in order to gather more information.

Go Digital

Rather than tweeting all your #relatable tweets hoping students will resonate with your brand, why not think bigger. Did you know that The Student Guide is distributed to over 388,000 students across the UK? Digital publications are a big hit with the student market, they love to hear what else is happening in universities across the country because they are passionate about their community. By advertising within the pages of such a targeted magazine, you should expect to see some great results.