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How Students Use Tech (And Why You Need To Know)

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British American Group / 11.07.18 / Industry

Technology has penetrated every aspect of modern culture, affecting how people work, play and most importantly, learn. With the advancement of mobile and wireless devices, even schools are striving to deploy mobile technology in their classrooms effectively. There are many ways students can make use of technology, and these include.

Prepares them for the Workforce

For students to fit and succeed in the 21st-century workforce, they need to have extensive knowledge of specific technological tools. These include web pages, electronic whiteboards and calendars. Many institutions are integrating these technologies into their curriculum to ensure that students are well-prepared for the modern office.

Helps Connect Student to the Real World

Technology has made it possible for scholars to connect their school curriculum with the real world. For example, they can take a virtual tour of the Grand Canyon or the corridors of the White House without having to leave their classrooms.

Helps Them Join A Community

Students love using technology to follow and find new passions, they like to find a place online which has everything they need to know and love about university. It is inconvenient to have to switch between different websites to find what they want, which is why advertisers should be aware of some of the more targeted websites students love to browse.

Students are Tech Wizards

It is true that students are very comfortable with technology as it doesn’t intimidate them the way it does older people. Students are confident searching for what they want and knowing how to find it, meaning that they will be on the hunt for more specific websites. This means that, if someone wants to advertise products or services, it has to be on the well-known sites since these are the ones that students frequent.

Students Don’t Rely On Social Media

This is a myth that needs to be debunked. It is true that most students keep a social media page or two open. However, this does not mean that they want everything to be social. According to them, social networking sites are for private discussions and not corporate marketing. Whenever they want to learn about an organisation, topic or university, they normally turn to search engines and look official websites that offer in depth information about this. Contrary to popular belief, students don’t get all their news from social media.

Students understand the requirement of technology and are happy to educate their parents and older generation as to how it can improve different elements of life. Students are advocates for all things tech and due to this, are a great target audience for tech companies looking to advertise the next biggest release. Are you a tech company wanting to get your brand or product at the forefront of the student market? Get in touch with our experts to discuss a student marketing campaign that will help you meet your business goals!