It is that time of year again where brands of all sizes are attending Freshers to get their slice of the student market.
It is no secret that students love a freebie; more often than not students only attend Freshers to grab some great free stuff – even if they don’t really want it! Due to this desire for free stuff, brands attend in their hundreds with thousands of freebies for students to sample with the hope of gaining a lifelong customer. The types of freebies you can expect to see at Freshers vary from branded clothing and stationary, free food samples and discount vouchers but are not limited to these!
Starting university marks a new milestone for young adults and this new-found freedom enables them to try new products and brands that mum and dad perhaps didn’t buy at home. They are now completely in control of their finances and shopping habits, which is why brands are so eager to engage with new students at Freshers to try and influence their brand loyalties for years to come. Students aren’t as hard up as the media makes them out to be; studies show that students spend an average £7.5 billion each year on non-essential items such as socialising and eating out. It is due to this significant figure that brands are seeing the benefit of having students as customers and will go to new lengths to compete for their custom.
In the off chance that students aren’t able to find a freebie, they are definitely expecting a discount – purely because they’re students. Student discount websites such as Youth Discount are seeing growth year on year due to the demand of discounts in order for students to shop. Large international businesses have acknowledged the importance of providing a discount or freebies for their student customers, with many retailers offering 10% off their products with their student ID. It now actually goes against businesses to not have a discount scheme in place for students and students will avoid shopping with places that do not account for their needs.
How can small and local businesses get involved with Freshers if they don’t have unlimited budget?
Freshers isn’t reserved for only the largest of brands, quite the opposite. University students are passionate about supporting their community and keeping it local with their purchases, which gives local businesses an advantage as students are more likely to resonate with small businesses rather than large corporate businesses that already have an extensive customer base – students like to feel that their custom is important and contributing to the running of the business, rather than being a number on a spreadsheet. Whilst students do have loyalty to big brands that have been around throughout their teens and early adulthood, they also have a strong sense of curiosity for what’s new and places with character.
To discuss how your brand can advertise at Freshers, get in touch with one of our experts.