Brand loyalty isn’t something that students give away easily, it has to be earned and you have to stand out from all the rest to appear as a brand they will happily use themselves and recommend to others. Students are very proud and would hate to think that they are recommending an untrustworthy brand to friends; family and peers so value brands that prove their authenticity.
Students are bombarded with similar advertising messages every day in their day to day lives, so how can you stand out from all the rest in the best way?
For brands who don’t see the value in social media, email marketing is a great alternative that sends their offers, products and message straight to student inboxes. This type of advertising is extremely popular but requires a lot of knowledge in the industry to craft an email that students will actually open and engage with; helping students identify spam vs genuine email marketing that will benefit them.
Your branding strategy should be united, which means all your marketing materials should be too. Create a logo, imagery, colours and visuals that students can easily associate with your brand whether it is online or offline. This consist message will increase the likelihood of engagement as it may pick up where your other marketing method may have lacked.
It sounds old school, but it works. Put your brand on everything! By branding everyday items such as pens, notepads and USB drives you will boost memory retention and students will subconsciously associate your brand with everyday life. One thing to remember is to only brand things that make sense to do so to prevent confusion.
Association is important in this competitive age. If students associate your brand with a good time, they are much more likely to recommend you to a friend. This is why on-campus events are so popular! Providing an unforgettable experience, for all the right reasons, is the best way to engage with a student audience and encourage word of mouth advertising. Including the addition of a game, competition or interactive experience to your activities will add another dimension to your advertising that your competitor may not have thought of trying.
Students are watchful of fake news and are cautious of working with new brands that they don’t fully trust; so on campus promotions are the perfect first step to introducing your brand, what you are about and how you value your customers.