When strategizing a student experiential marketing campaign, a key factor is often a gaming element to engage with the audience. All types of games have featured at on-campus events ranging from spinning wheel games to virtual reality headsets, all of which have successfully attracted the attention of many who attend the event.
Some may see games at on-campus events as a ploy to trick students into forgetting you’re a brand with business goals, but this really isn’t the case. Games not only add a colourful, engaging and impactful element to your campaign but they are a part of student’s lives that they enjoy – meaning that they are lot more likely to enjoy your event.
Games are often mistakenly viewed as an activity for children and hold no weight in the adult world, but this isn’t the case and the data doesn’t lie. We have entered into a very technological time where, despite being only a small country, the UK has the fifth largest video game market in the world. So these ‘silly’ games that are ‘only for children’ actually equate to 32.4 million people playing games across the country, bringing the market value up to an estimated £5.11 billion!
Millennials have not only seen all the technological advances over the past 2 decades, they lived through it and learnt around it. Students grew up gaming and experiencing all the different consoles, it is actually seen as out of the ordinary if you didn’t have a gaming console as a child! Gaming is ingrained in the student dynamic; it’s often what they choose to do with their friends to socialise or to unwind.
It sounds too easy to be true, but it is. The addition of a gaming element in your student experiential marketing campaign, whether it is a simple or very advanced game, will entice students to engage with your brand as it becomes more approachable and entertaining for them. Depending on your current branding strategies, if you’re finding it hard to relate to students, a game can transform your brand into a much more youthful and innovative brand.
The video game industry is surprisingly intertwined with the student lifestyle, so much so that video game courses are being provided at 60 universities all over the UK! Video games contribute over £755 million into the economy each year, so gaming is no joke.
Want to make your brand more approachable and use interactive elements such as an on campus game to skyrocket your brand from boring and unappealing to a student favourite? Call us now on 0121 616 2211 to discuss your presence on campus.