Experiential campaigns are becoming a very successful form of advertising for startup and well established businesses. Not only does it help increase brand awareness but it is also key to tap into the student market and get their products known on a greater scale by their ideal customer. However, various key factors have to be considered to influence a successful experiential marketing campaign. Some of these factors include;
Experiential marketing is a great way to show how innovative your brand is, whilst ensuring that students get the relevance of the message. It is wise, and engaging, to involve students in your campaigns by giving them an active participation in the event. Students tend to lose concentration quickly if your brand message isn’t clear. Your marketing should be concise and clear as well as visually appealing to drive students towards you.
Your experiential marketing campaign should be enticing and high impact; never at any time do you want to lose the attention of your audience due to poor management or a mix up in events. Students have a tendency to be impatient but not only this; they have high expectations because they know that your event will run smoothly if you put in the time and resources. Make the campaign unforgettable by finding your wow-factor, if your campaign makes a lasting impression you can guarantee the students will talk about it amongst their friends and spread your message for you!
Students don’t like to be patronised and especially don’t like to be lied to with false advertising; they value honest, authentic advertising that is relatable and customisable to them. Events that are obviously catered to benefit the advertiser alone do not interest students; they want something in return, if only out of respect. Ensure that you have done your research and understand your market so that you don’t miss the mark!
A great way to not only increase the number of students who attend your event but also to enhance the hype around your brand is to partner with an influencer. Influencers are prominent characters that have a strong following, on and offline, who value their opinions. By partnering with such a person, students will take that as a mark of trust for your brand from an influencer they trust. Influencers come in all shapes and sizes, whether it be a musician or a TV personality, this is a full proof way of attracting more attention to your event.
Every element of your experiential student marketing campaign should be thoroughly thought out and planned in order for everything to go smoothly on the day, if you cut corners you are risking a lot of budget wastage and damage to your brands reputation. To avoid any catastrophic problems, work with a student marketing agency that have proven case studies and are upfront with how your campaign is going to launch.