Brands are slowly becoming aware of how valuable the student market is to business and how they could gain lifelong customers by simply attracting students with the right type of advertising, due to this the competition for the attention of students is at an all-time high.
How do you get your brand noticed by the powerhouse generation?
No matter where they turn, millennials have had advertisements thrust upon them at any given moment in their lives. Recent studies have shown that the average child get their first smartphone at the young age of only 10 years old; meaning that by the time students reach university they have seen their fair share of online advertising – the good, the bad and everything in between. Due to this extensive awareness of advertising, brands need to become more creative and authentic to gain students as customers.
We’ve been advertising to students for a long time on behalf of many big-name brands, so we know what works and what doesn’t. Here are our top student marketing essentials for business that will guarantee student recognition.
Hoping that students will stumble upon your brand is unrealistic and a poor marketing technique, sometimes the best approach is to go directly to the source. Sponsored posts are becoming more popular than ever before with brands positioning content on sites that students are often present to share their brand message, new releases or PR. As students are very cautious of fake news, they will perceive the sponsored content as less biased than if it was published by yourselves on your own website.
Students want to relate to your brand, which can be hard if your brand is quite corporate. Due to this, brands often opt to hire student brand ambassadors which are influential students that will promote you at on campus events (or online) to help build personal relationships and create brand trust. Student brand ambassadors are tailored to your brand and needs for the campaign, so you are confident you are getting the most for your budget and that the students promoting your brand reflect your values.
As students become less tolerant to traditional marketing techniques, primarily online, they still enjoy positive brand experiences which is why experiential campaigns are so effective. Experiential marketing enables students to engage directly with your brand in a way that helps you meet your business goals as well as showcase the best of what your business has to offer. Combining a physical experience with the likes of social media by encouraging them to share photos and use branded hashtags, you can create a lasting impression amongst the student market.
Want to find out more about experiential marketing campaigns? Get in touch now!