We’ve mentioned in previous posts that students grew up in the age of technology and advances in advertising which makes them super savvy to your marketing strategies. They know how to distinguish an annoying advertisement from an informative piece of content, and this is where you may lose this demographic.
There is a very fine line between advertising and bombarding someone with your brand; finding a middle ground is crucial as once you’ve crossed the line of irritating students with your persistent advertising campaigns you will lose their attention and may actually end up scaring them off as they may feel like if they do purchase from you that you’ll never stop harassing them!
We work with students daily so have key insight into what they find annoying with today’s advertising. Keep reading to discover 3 ways how NOT to advertise to students…
Ads That Won’t Go Away
Have you ever been scrolling through your favourite news site or blog minding your own business then out of nowhere an ad appears that takes over your entire screen. And the ever so important exit button? Doesn’t actually work. So you’re forced to look at the advert for 30 seconds and more than likely feel resentment for that advertiser. The same goes for shop owners who practically chase you down the street to come into their store, students want to make their own decisions whether to view something rather than being forced.
Depending on where brands decide to advertise there should be certain criteria to ensure the ads are relevant to the user, however, not all platforms are the same and rogue ads can slip through the net as long as they have budget. Take our websites, for example, we ensure that any ads amongst our pages are 100% relevant to the student market to not only guarantee our clients the best visibility within the audience they want to target but also to ensure students aren’t bombarded with random adverts for retirement plans.
Excessive Ad Placement
The online community is over saturated with advertisements, so it’s no wonder that students are getting annoyed. They can’t read their favourite celebrity gossip sites or research for uni work without the pages being saturated with ads for all sorts of products and services where they’re really just looking to read what they came to read.
So how do you advertise to this hyperaware market? Give them what they ask for! Students love attending events on campus such as Freshers Fairs; not only for the freebies but also to discover some great brands that actually value their business and time. Want to feature your brand at the next Freshers Fair, get in touch with British American Group to see how our student ambassadors can help you tap into the student market.
Looking to advertise to students online? We have a selection of websites specifically for students where you can advertise without fear of annoying anyone, find out more.