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Reach the Student Market by Going Digital

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British American Group / 08.03.18 / Industry

It’s no surprise to anyone that students are more digitally active than any other generation; they love to be in the know 24/7 and have the accessibility to make purchases on the go whenever the urge arises. By not having a digital presence you are putting yourself at a disadvantage and alienating yourself in the student market.

Are you considering going digital? Or maybe you’re unsure of the advantages of being present in the digital space? Keep reading to find out how you can reach the student market by going digital…

Give Students What They Want

By creating a consistent brand presence on social media and other digital platforms, including (and especially!) your website, this will open up a door for students to get in touch with you and for you to cater to the needs of the student market so that your inability to meet their demands does not drive them to your competitors products.

Become a Familiar Brand

These days, most, if not all students are active on social media daily and use these channels to stay up to date with the latest news and product launches. Being present online in prominent placements such as digital student magazines will enhance your brand awareness and help you become a familiar brand that they are comfortable engaging with.

University students using laptop in a library. Students working together on academic project finding information on internet.

Interact With Your Audience

Unlike brick and mortar stores where the customer experience ends once they leave your store, being digital increases the likelihood of you being able to drive further sales and convert students into returning customers. Being digital allows you to interact with them via channels they enjoy being present on and leaving their opinions. Not only is social media a great way to gather crucial market insight and feedback about your products and business as whole but it will also make them feel like a valuable customer.

Increase Approachability

Having an avenue to talk to students online with help create a brand persona and humanise your brand, making it more likely that students will recommend you to fellow students and family. Students don’t want to feel like they’re talking to a business, they want to feel at ease as though they are talking to a friend (who just happens to be selling something they want!).

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See What Works & What Doesn’t

Social media is an effective real-time platform for businesses to share updates as well as view and opinions; it’s not all cat videos! Everything posted on social media is trackable so you can identify which tweet led to sales, which post increased followers the most and much more.

Are you a brand looking to increase the visibility of your brand in the UK’s largest digital student publications? Get in touch with British American Group now at hello@group.ba or on 0121 616 2211 to discuss where to start!