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How the Tech Industry Gains Lifetime Customers by Advertising to Students

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British American Group / 21.03.18 / Industry

Technology is evolving every day, and it is almost overtaking all manually operated systems and functions. Those who are benefitting more from the rise in technical advances include students. The tech industry is making loyal customers from students who not only use the technology for fun but also in learning. It is for this reason that the tech industry is a prime candidate for student marketing.

Technology helps broaden learning and job opportunities. Despite this fact, some schools don’t have the necessary infrastructure to support technology. There are numerous ways technology benefits students, and in the process, tech industries gain, and they include:

Tech Trends

More and more students are striving to afford a technological device. Whether it is a desktop, laptop or a mobile phone, you will find a big percentage of students with these gadgets. Laptops and desktops are becoming more sophisticated, and students cannot stop themselves from grabbing the newest upgrades. These machines not only help them store educational materials but also connect with their friends all over the world. Students majoring in web development also look out for laptops that come with the best specifications to help them in coding. By advertising your products to students, or offering exclusive student only discounts, you are opening your brand up to the student market and the potential to gain lifelong customers.

Internet Access

Every student needs Internet access, especially since courses are being offered virtually through distance learning, as well as online research being of the utmost importance. Whether it is through LAN, Wi-Fi or mobile broadband, tech industries that supply internet connectivity are happy to have students as their customers. You will find them advertising their services to students with exclusive discounts and competitive rates to compete with their competitors. Learning institutions are also seeking ISPs to ensure the students are connected to the web. Students also love social media, and that is why they will always look for places with internet connections to stay in touch with the rest of the world.

Woman using smartphone and laptop with icon graphic Cyber security network of connected devices and personal data security

Woman using smartphone and laptop with icon graphic Cyber security network of connected devices and personal data security

Use of Technology

To stay in touch with what is happening around them, students need technology. They use it to create videos, audios and images using advanced devices. Also, they need technology for communication purposes. Nowadays, most students write documents using computers as opposed to the traditional method of pen and paper. Most things are also moving from manual to digital, and even lecturers are using technology to deliver tests to their students.

Students have grown up with technology which makes them the best customers for the tech industry as they have no fear of the changes in technology when compared to previous generations. Students are used to spending hours per day using technological devices for both education and leisure purposes, advertisements made by tech industries should be geared mostly towards students as they will not only need technology while in school. They will continue using it especially if they are conversant with everything pertaining to technology. As the tech industry continues to thrive, students will look into careers in this field and work for your brand one day!

Are you a tech brand looking to increase the visibility of your products to 2.2m students? Get in touch with British American Group now at hello@group.ba or on 0121 616 2211 to discuss where to start!