Unless you offer a product or service that is one of a kind that has never been done before, there is likely a multitude of other businesses that offer something similar. Due to how saturated industries can be, earning brand loyalty can be difficult, especially from students.
Whilst most students are still in the early years of adulthood and haven’t quite developed lifelong brand loyalties yet, they are very in tune with their surroundings which makes them question everything they read and see. Due to this cautious attitude, obtaining brand customer loyalty from the student market can be difficult – but not impossible if you know how to engage them.
How to Advertise To Students
There are many ways you can advertise to students in a way that they will appreciate; marketing is not ‘one size fits all’ so your marketing material for students wouldn’t, and shouldn’t, be the same as advertising for other demographics you are targeting. So, how and where can you advertise to students that they will take notice?
Nowadays, it’s all about being digital. Traditional ads only get you so far and with newspaper readership continuing its downward spiral, brands should look to feature themselves in publications students are actually reading.
Take The Student Guide, for instance. 388,000 digital copies of The Student Guide are distributed across the UK and are available to download to student’s device wherever they are! Digital publications especially made for students full with information and advertisements they actually care about are a sound way of getting your brand heard in this market.
To build brand loyalty amongst this savvy group, you need to be present – what better place than in the ultimate university survival guide?
Are you a new brand trying to tap into the student market? Or perhaps you’re a big household name who wants to share their exclusive student deals? What better way to solidify your business in the student market than with a student email marketing campaign. We have access to a database of over 600k young adults and students that open our emails at an impressive 18.1% open rate; blast your brand message and tell them why you’re better than the rest.
There is no denying that the place students feel most at home is online. Unlike other generations that had to adapt to the ever-growing cyber space, millennials grew up in this era so are particularly savvy at spotting advertisements.
Advertising your brand to students online is key and can lead to a great ROI, if you’re targeting them in the right place. There are websites created especially for university students with advertising options such as banners, competitions, sponsored content, affiliate marketing and lead generation that can give your business the trusted platform it needs to boost brand customer loyalty.
On Campus Events
More often than not, the best way of getting your brand heard is to go straight to the people! On Campus Events including Freshers Fairs are hugely successful and aid students in discovering hot new brands as well as new promotions from their long time favourites. With the help of some friendly and enthusiastic student ambassadors, you can give your brands reputation the face lift it deserves!
Fancy launching a student marketing campaign and getting in front of thousands of students? Get in touch with British American Group now at firstname.lastname@example.org or on 0121 616 2211 to discuss where to start!