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4 Ways Your Brand Can Succeed At Freshers Fairs

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British American Group / 19.03.18 / Industry

University is a vital stage in the life of a student, offering their first foray into independent life and helping to forge new experiences along the way to the beginning of adult life. It’s an excellent time for businesses to begin to build brand relationships and Freshers Week is a key event in the student calendar, so it’s important to capitalise by hosting a compelling and engaging stall at your chosen Freshers Fairs.

Here are just four tips that can help a brand create a successful campaign for students:

Get Your Message Across On Multiple Platforms

Brands now have to consider how they can creatively reach Freshers who don’t attend the Freshers Fair; 16-24 year-olds spend more time online than the generation before them, and as a result it’s vital to cater to this growing demographic. This can be done through email campaigns, unique online splash pages, and even digital gift bags — all helping to get attention and generate some buzz even before Freshers Week begins.

Make Experiences That Are Genuinely Fun and Engaging

To form a lasting bond with students, brands are well served by creating a memorable experience at Freshers Fairs. An emotional experience is the best way to engage people and begin to build a strong brand relationship, with the possibility of a successful campaign starting to build and sustain loyalty in the long-term. Thinking innovatively on this can be significant in creating a campaign that is exciting and engaging for students.

Give Out Free Stuff At Your Stall

There’s no beating around the bush on this one: most students look forward to Freshers Fairs for all of the free stuff. Stationary is a popular one, while pizza too ranks highly, but freebies can come in the form of almost anything branded — so think creatively. Businesses that give things away can become favoured by students, but even if not, the freebie itself will ensure that they definitely remember the brand.

Graduate Recruitment and Placement Fair

Get Your Message Out Loud And Clear

Good old fashioned word of mouth can never be underestimated — student ambassadors have always been vital to marketing campaigns at Freshers Fairs, carrying significant influence among their social circles but also being vitally impactful during Freshers Fair; the noise and bustle of these events mean having someone on the ground getting the message out there can be of the utmost importance. A student ambassador can furthermore be a cost effective way of building brand relationships, as they will be able to connect with their own wide network of students.

There Are Plenty Of Creative Ways To Engage Students

Marketing to students at Freshers Fairs is ever-changing and it’s more important than ever to fully utilise the channels that they themselves use. Targeted competitions and giveaways on social media can work a treat, as well as providing engaging and fun games at Freshers Fairs, but it’s important to think laterally on the best way to create a significant and lasting brand relationship, all the while attracting new customers – something that social media won’t provide you on its own.

Want to be featured at Freshers Fairs and tap into the student market? Get in touch with British American Group on 0121 616 2211 or drop us an email at hello@group.ba to discuss which option is best for you.