Word of mouth marketing is priceless; studies have shown that 92% of shoppers believe the recommendations from their family and friends (Nielsen), making it one of the most valued marketing methods. Understandably, consumers are much more likely to trust the opinion of their peers than they are a targeted advertisement which is why many businesses are now investing in influencer marketing.
We have entered a predominantly digital age where word of mouth is even more prominent on social media, making social platforms so much more than a place to connect with friends but, to share product recommendations. In fact, 47% of millennials say social media influence the products they purchase (The Deloitte).
Brands continue to become more aware of influencer marketing and the impact it can have on sales from millennials to their businesses. An influencer is an individual who has a big presence and loyal following that value their opinions and are influenced to go out and try the product themselves.
According to Twitter “Nearly 40% of Twitter users say they’ve made a purchase as a direct result of a Tweet from an influencer”. Not only this but “60% of Millennials have said that they would try a product suggested by a YouTuber”
Influencers are a great tool for marketing communication that enables you to connect directly to the millennial market in a way that they like to be marketed to, rather than going in for the hard sell.
Discover how a student ambassador from our brand activation agency can connect with millennials and promote your products On Campus, by dropping us an email at firstname.lastname@example.org or calling us on 0121 616 2211