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How To Appeal To Students Online

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Marketing / 10.01.18 / Industry

With 90% of young adults now using social media compared to a tiny 12% in 2005, it’s never been easier to advertise to students online. Despite this, appealing to students online is another matter. With so many companies’ now offering similar products and services it can be difficult to capture the undivided attention of this demographic as the competition is so high.

To find out how you can appeal to students online and leave a lasting impression keep reading…

Social Media

Stats show that 81% of millennials check Twitter at least once per day and 65% of Twitter’s 15 million active users are people under the age of 34. How many of these are students? Students often comment on the important role social media has on their university experience; communicating with their peers as well as keeping up with businesses they follow. Due to this, this makes social media platforms an ideal place to appeal to students online. By having a presence on these platforms that students actively use on a daily basis you can target ads to students specifically for deals, promotions, new releases or simply just a product range you feel they will enjoy. Utilising social media advertising for students can help you convey your brands message and awareness as well as share news updates regarding your business.

Online Publications

Student magazine advertising is often overlooked but can be a great resource for students, on and offline. Student publications are especially created to entertain and educate students as well as perform as an advertising platform for brands like yours. Here at British American Group we offer a multitude of online student publications including The Graduate Guide and The Festival Guide, each of our guides are specifically targeted and are sent out to over 350k students. In this digital age moving online can be the start of a new era for your business so advertising via digital student magazines can allow you to advertise to students whilst they’re on the go. Our campaign managers can help you create an advertisement that will appeal to students and be reflective of your business, attracting interest and generating sales.

Email Marketing

Don’t wait for students to come to you, put your advertisement directly in their inbox with an email marketing campaign. It sounds too good to be true, but with a database of over 600k quality student email addresses we can help you send a targeted email to boost traffic and sales, create hype around a new release and so much more. Whatever your business goals, email marketing is the most direct way of getting your brand noticed amongst the waves of competitors whilst being able to fully track your success. With an average open rate of 18.1%, we can help you get your brand the attention it deserves.

Want to find out more about how you appeal to students online and boost your engagement? Pick up the phone and give us a call on 0121 616 2211 or email us on hello@group.ba