When hiring a student marketing agency there are many things you need to take into consideration to make sure the right people are managing your student marketing campaigns to maximise your success. Outsourcing your marketing can be a big leap for businesses trying to expand their marketing efforts, especially as you are investing in the people as well as their services, so finding an agency who shares your company values is essential.
Keep reading to discover our top tips of what to look out for when hiring a student marketing agency!
Experience is essential in this field! Marketing is ever changing and techniques that worked 20 years ago likely have been replaced with something more effective today; research the agency and see what comes up. Things to look for:
Examples of Work
As they say, the proof is in the pudding. Take a look at their case studies and reviews from their customers to get an understanding on what the agency has to offer your business and what you can expect from working with them. Do the examples of work reflect the service you are looking for? A good sign of a reputable student marketing agency is the types of businesses they have worked for; if they have worked for big name brands that you have heard of then this is a good sign that their knowledge of the student marketing sector will be extensive to meet large scale deadlines etc.
Most importantly have a look at the results they have achieved for their clients and find out more about the projects! Details about the original brief and how they achieved the results makes the agency a lot more reputable than figures with no explanation.
If you can’t find much on their website, don’t hesitate to call up and ask more about their company – they should be happy to tell you all the ins and outs on what makes them great! Communication is key when working with any agency; find an agency that are good communicators and keep you up to date with every stage of your project. Avoid agencies that are reluctant to share information – this is a big red flag!
Contact British American Group
We’re the best at what we do – we’ve being doing it for 10 years! Since 2006 we have developed a portfolio of youth focused publications, apps and websites to support our student marketing services. Having worked with big name brands such as Amazon Student, Nintendo and Tommy Hilfiger we have a vast knowledge of the student market and how to get you noticed. From on campus advertising to email marketing, we can put you at the forefront of the student market and develop an effective strategy.