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How University Advertising Can Benefit Your Business

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British American Group / 02.01.18 / Industry

Did you know that in the UK alone there are 2.28 million students studying in university campuses? The importance of university education is ever-growing and is expected to only grow stronger as more youths aim to land themselves well paid jobs after graduating. Whilst on campus however students are having the time of their lives as well as studying, which can make them great candidates to advertise your products to as university students are open to trying new things and are more flexible with their spending habits unlike the youth generation.

Students are predicted to have spent £123 billion on non-essential items this year whilst studying in university campuses. Do you want these university students to take an interest in your business? Find out the benefits of university advertising…

Direct Targeting

Gone are the days of waiting patiently for customers to come to you; by advertising on university campuses you are going directly to your customers and showcasing why they need your product/service. By distributing samples, flyers and merchandise to students on campus you will create a lasting impression and attract customers that otherwise may not have ever heard of your brand.

Free Word of Mouth Advertising

If you have created a positive lasting impression with students who see your advertising on campus you can then reap the benefits of free word of mouth advertising from these students sharing their experience with friends. As we have mentioned in previous blog posts, people like to buy from people they trust and there is nothing more powerful than a recommendation from a friend.

Brand Loyalty

If students haven’t heard of your brand they will likely be dubious of how trustworthy your brand is. Creating brand loyalty can be difficult but once established is a great tool to create loyal and returning customers. Students like to shop with brands that are authentic and that they can resonate with; being present on a university campus can help you develop your brand persona as well as your customer service. If university advertising is only just on your radar, chances are that it might not be on your competitors yet; this is your best chance to get ahead of your competitors and dominate the university advertising space.

Expand Your Audience

Perhaps you have only just considered students in your marketing strategy, or have been advertising to students online to no avail; students are an authoritative demographic who love to shop and love to engage with businesses they feel are giving back to the community. You can expand your audience and brand awareness by advertising on campuses amongst students as well as lecturers!

Sales Generation

Running a successful university advertising campaign can lead to instant sales generated from your marketing efforts, as well as long term success from returning customers! No matter what your business, university advertising can result in new sign ups, downloads, purchases and pre-orders.

To find out more about how university advertising can benefit your business, talk to one of our specialists at British American Group about creating a student marketing strategy! Drop us a line on 0121 616 2211 or email us on hello@group.ba for a quick quote.