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The Benefits of Hiring an Experiential Student Marketing Agency

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British American Group / 22.01.18 / Industry

Outsourcing has become an important part of marketing strategies when targeting students. As a result, many businesses are using experiential marketing because it is a more efficient method of building recognition and affinity amongst students. The primary role of an experiential student marketing agency is to directly engage and create a powerful bond between the customers and the brand; creating positive lasting impressions. Hiring an experiential student marketing agency has the following benefits:

Knowledge of the market

By hiring an experiential student marketing agency you get diverse marketing talent, shared experiences, advanced marketing and leading-edge strategies. These specialists know the market inside and out; they make it their job to understand the student buying cycle and how your brand can market to them in a way that they will respond to.

Free up your time

For many small to medium-sized businesses, it can be time consuming and unrealistic to use your resources to pay for training and seminars to train your current staff on something that just isn’t their remit. Outsourcing to a trusted student marketing agency is an investment; their staff are qualified, knowledgeable, experienced and they are ready to work without any hesitation.

Achieve a great ROI

Experiential student marketing allows you to manage your budget effectively so there are no hidden costs on the day, unlike online advertising where budgets can easily be exhausted. Experiential campaigns can be very successful and lead to short term and long term increases in sales, helping you and your brand achieve a high ROI.

Get your brand out there

The marketing space is busier than ever before and with more businesses discovering how important students are to the UK economy, it can be hard to get your brand seen and heard amongst the streams of other marketing material being pushed their way. Experiential marketing is the most effective way of bringing your products directly to the student consumer in a way they resonate with in order for your brand to form relationships with these new customers and create a brand presence for this demographic.

New perspectives

The agency focuses more on the core business, thus gaining new perspectives, invaluable insights and current trends in the industry. There is nothing wrong with getting a second opinion even if you know your business very well.

Get ahead

Experiential marketing is a marketing technique still fairly new to business owners and adopting this new found way to reach students can put you way ahead of competitors, especially if they are still relying on one old school technique. Brand loyalty is hard to form; it isn’t something you can buy or something that you can force. Experiential campaigns are a great way to get to know your demographic and engage with them so that they don’t see your business as a money making machine, but more so a business who values their custom.

Interested in running an experiential marketing campaign for your brand or business, to students on campus? Drop us an email on hello@group.ba or phone us now on 0121 616 2211 to see how we can give your brand the audience it deserves.