There are currently 65 million people living in the UK and 2.2 million of these people are students; this 3.3% of the UK population are highly influential and more open to new ideas than any other age group but are often left out of businesses marketing strategies. This is likely due to not understanding how to market to students in a way they will be responsive to or simply not knowing where to start!
A strong marketing strategy is key in order to promote and market your brand on and offline. To discover the advantages of marketing to students for your business and why you should add the addition of student marketing to your strategy, keep reading…
Attract A New Audience
Whether you’re a start-up or have been in business for decades, branching out and broadening your horizons can give you the brand exposure you are looking for. Marketing to students and attracting a new audience can boost your sales as well as get people talking about your new business venture. By implementing student marketing into your strategy rather than completely changing your target demographic you will avoid the possibility of alienating your original audience by trying something different.
Potential lifetime customers
Students are loyal and once they have found a brand they trust and resonate with, they keep coming back for more. By successfully marketing to the student demographic you have the potential to gain lifetime customers who develop a loyalty to your brand and will always choose your business over your competitors, but this will only work if your business has a good brand persona that students relate to.
Word of mouth
With loyalty comes a recommendation, the key to marketing success! Sometimes there is no marketing technique as powerful as word of mouth. We are much more likely to shop with a company our peers’ rate highly than a company we’ve seen on the TV, because we trust their opinion above any other marketing technique. A great way to create a buzz around your brand is to run a student marketing campaign where you are present on campus talking to your newly found audience and get yourself noticed!
If you’ve never considered marketing to students before, then it’s likely your competitors haven’t either. Whenever you find a gap in the industry, you better get there first. You should take advantage of the fact you are the only business considering students in your marketing and work to dominate the student sector for maximum exposure.
Forget what you can offer students for now, what can they offer you? Students are very vocal about what they do and don’t like, which is the perfect business opportunity to gain valuable feedback from your customers on what is working and what could be improved. Sometimes you can’t teach old dogs new tricks, so an insight into the student mark wouldn’t go a miss!
Talk to one of our specialists at British American Group about creating a student marketing strategy to meet your requirements. Drop us a line on 0121 616 2211 or email us on firstname.lastname@example.org for a quick quote.