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Student Marketing Event Tips

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Marketing / 05.12.17 / Industry

Want to run a student marketing event, but no idea where to start? Our student marketing tips will help you create an event that students will love.

Purpose

Student event marketing requires the planning of many elements to ensure your event runs smoothly and according to plan. The most obvious, but most important, element of a successful student marketing campaign is defining the purpose of your event. Is your aim to increase sales? Showcase a new product? Distribute samples? Having top class knowledge of the different types of student demographics you will encounter will help you gain an advantage over your competitors who will also be trying to market to the same group of people. On Campus Student marketing is a great way to get your voice heard and make your brand stand out amongst competitors.

Timing

The timing of your student marketing event is important as you don’t want to host an event when there is no one around campus. During the planning process you should be mindful of the student calendar, days when students aren’t on campus and competing events.

Audience

A successful student event marketing strategy needs to accommodate the requirements of the students and the age group you are targeting. Whether you are targeting fresher’s or graduates, your strategy will be different.

Incentivise

This is one of the best student marketing tips that will reap the best result. Everyone loves an offer and students are no exception. Incentivising your audience with deals only available to them at your event will make them feel valued and important to your business.

Advertise

Your student on campus marketing campaign needs students. Advertising your event is crucial for getting the word out there about who you are, what you’re offering and where. Try to feed this across as many channels as possible and you will find a much healthier offering at your actual event. Students love social media, and even if they don’t see an advertisement of your event they will for sure hear about it through word of mouth from students who have!

We hope our student marketing tips have given you some insightful ideas to run a successful student on campus marketing event.