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Student Marketing Event Checklist

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British American Group / 22.12.17 / Industry

Student marketing events can be demanding and hectic occasions, where there is a lot to think about and consider. Often the important details are so small they get left out, yet it is these which can bring the greatest benefit for your company or organisation. Use our student marketing on campus event checklist to ensure you have everything you need and in place to make the best success of your opportunity.

Event objectives
What are you hoping to get from these Student marketing events?  In answer to this you may need to ask yourself some questions like ‘why are we taking part’ or ‘what is the purpose.’

Key goals
Decide what the key goals you want from the event are. Whatever your answer is to this, you should make sure that the rest of your strategy supports this end aspiration.

Targeting
Targeting your audience in student marketing events might sound strange but remember there are sub-audiences within a general and generic type. Maybe you want to appeal to that sub audience specifically rather than students as a whole? Be mindful of this and target your resources appropriately to ensure you are not focusing on areas that are of no interest to you.

Format
Consider the format of the event and how you would like your student marketing on campus campaign to relate to this. Consideration of the event is very important because it involves how you will directly engage with your target audience and them with you. Finding something that works for both means the event is more likely to be a success and produce some of the desired results you are looking to achieve.

Dates & Times
Have regard to dates and times and be aware of these early on. Successful planning doesn’t start the day before an event, so if you know something is upcoming, allow adequate time so a successful plan can be formulated. Remember all your competitors will also be doing this so don’t run the risk of falling behind.

Finance
Think about the financial cost. Participating in a student marketing on campus event will inevitably cost you money. Like any advertising or marketing strategy it needs to be cost effective ensuring the output far outweighs the input. Doing this will often be quite complicated and protracted but your revenue is precious and you need to ensure the balance sheet does balance! Think about all likely costs and what will happen if something arises which you hadn’t accounted for.

Performance
Once the event actually arrives, monitor performance and see how your plan is working out. Don’t be afraid to admit that adjustments are needed and make changes wherever possible. The aim of refining in such circumstances means your campaign can have a greater chance of success. Once finished also remember to evaluate the whole process. Chances are these will not be the only student marketing events that you engage with, so learning what worked well and what didn’t can put you in a much more advantageous position next time.