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Key Elements of Marketing to Students

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British American Group / 11.12.17 / Industry

In this latest article we look at some of the main principles to make marketing to students a success. Being in the right place at the right time just won’t cut it; an effective strategy is crucial to grabbing the attention of students and leaving a lasting impression. Below are some of the factors which we consider imperative to a successful marketing campaign. By utilising these key elements you have the best chance of marketing to students and gaining  their valuable interest in your product or service.

Segmentation

Understanding your target audience in terms of their needs and requirements is crucial. Defining the types of students you want to target will help your strategy become a lot more effective when marketing to students. Market research and other investigative processes are utilised to discover the best student demographic for your brand; saving you money and time on advertising to the wrong students! Having a thorough understanding of who it is you’re targeting will give you an advantage over competitors who are advertising to all students as a whole with no segmentation.

Relevancy

Once you have followed the principles of segmentation, you then need to focus on something that will bring in interest and revenue for your business. This is done by ensuring your product or service is relevant to the target audience. Fine tuning this to make sure it appeals, is successful for you, as well as meeting the needs of the target audience is essential for successfully marketing to students.

Delivery

The next step after creating a winning strategy for your business, based on the above two points, is to then think about how you actually put your brand out there. This phase is deciding how you want to approach your audience, whether that is above the line i.e. student publications or below the line i.e. on campus events. Sometimes utilising a variety of marketing methods can be effective as you are reaching students across all avenues but, other times focusing on one direct avenue can help reap the best results. Your student advertising agency can help you decide the best plan of action that fits your budget.

Results

The proof is in the pudding; monitoring your results can help you fine tune your current campaign as well as make future campaigns even more successful. The practice of marketing to students is always changing so you need to ensure your tactics do as well to stay up to speed and keep in front of competitors.

These are four of the most important points when marketing to students. These four elements should be read, digested and followed carefully as they support the structure and framework of a successful strategy geared towards marketing to students. These tried and tested methods are designed to bring results for your business or organisation and many have had success by adopting these principles.