There is an increasing amount of businesses that are striving to reach the student market, yet only some companies have managed to engage with students in a fun yet non-intrusive way. Student brand ambassadors are an effective method of student marketing and it has been getting more recognition from businesses due to the invaluable benefits they provide. Having an influencer on the campus is a fantastic way to spread awareness and recommendations for your product or service, without being intrusive.
From the Nielsen Global Survey, 92% of customers trust recommendations from friends and family above other forms of advertising. For businesses, using student brand ambassadors is a very important consideration if they want to effectively captivate the youth market.
Benefits of Student Brand Ambassadors
A student brand ambassador is someone who can influence, embody and drive consumer interest in your brand through direct interaction with other students. These ambassadors are there to simply represent your company and talk about your brand in a positive light to a network of potential customers. Some of the most effective types of student marketing with brand ambassadors is through guerrilla marketing. Using untraditional forms of advertisements can effectively attract attention, give something for people to talk about, and make the engagement with students more fun and rewarding.
Here are a few of the main benefits of using student brand ambassadors:
Increases Brand Awareness
The primary benefit of using student ambassadors is it can increase the awareness of your brand through new and existing connections. These ambassadors will already have a network of friends which they can advertise to and recommend products to. In a journal published by ScienceDirect, the average college student has around 650 friends on their social media network. By using student ambassadors, they can establish these connections and potentially attract new customers to your brand.
Humanises your Product or Service
It’s no surprise that people like to interact with people and although many organisations brand themselves through a logo, a student ambassador can embody your brand, engage with other students and share valuable information. Being able to have someone who can positively engage students about your business, is a very important asset and could be one of the most important marketing strategies you could have.
Influential for your Business
Your student ambassadors are more likely to be influential people for your brand as they will become more loyal to your products. Loyalty often has a ripple effect when the influence of loyal customers can help spread recommendations and awareness of the business to new customers.
As your ambassadors are also students, they are able to relate to your target market which makes it easier to advertise. One of the most effective forms of advertising is through word-of-mouth and according to research by Nielsen, 77% of consumers are more likely to purchase a product from recommendations from friends or family.
By having an ambassador in your target demographic, marketing your business becomes much easier and more effective.
If your target market is students and you are not using student ambassadors as part of your youth marketing strategy, then your business could be missing out on potential customers.
Contact British American Group for Student Brand Ambassadors
If your business is in need of student brand ambassadors and you would like more information about our services, then please contact one of our friendly experts at British American Group.