Many businesses are using email marketing as part of their student advertising strategy as it provides numerous benefits. Emails are still relevant as they are one of the marketing channels that is able to consistently deliver a high return on investment.
For businesses that are targeting the youth market, email campaigns are very effective for engaging with students and increasing your brand awareness. From an email study by IBM, the average unique open rate in the school and education sector is around 30%, which is higher than other types of industries.
Emails are a direct form of communication which allows you to build deep customer relationships through personalised messages.
Low-Cost Direct Marketing
A major benefit of using emails to advertise your brand is the lower cost when compared to other forms of advertisement. When advertising using emails, there is a lower overhead cost for running the campaign. There are no charges for printing, packaging or postage and you won’t need many employees to manage the marketing. Many businesses like to use emails to advertise as it supports the green initiative and is a low-impact form of advertisement.
Another cost-saving benefit of emails is that if students like your products, they can forward the email onto their friends and family which means that they are a form of a brand advocate for your business.
Emails Can Be Targeted
Email marketing offers a bespoke approach to student marketing when compared to other forms of advertisement, such as televisions ads. With emails, you can effectively segment your user data by demographic, location, gender and much more. This allows businesses to specifically target a group of students and personalise the emails to suit the audience. By personalising the emails specifically, you can encourage higher open rates and conversion rates. In a study by Aberdeen, personalised emails can improve open rates by an average of 14% and conversion rates by 10%.
Track & Analyse Student Engagement
Many of the other marketing channels are not measurable which means that a business cannot accurately analyse the performance of the campaign. With emails, it can provide accurate and valuable data of the performance, including open rates and click-through rates. For businesses, this data can be invaluable as these are insights into how students behave and what their interests are. Using this information, you can analyse the data and effectively adapt your strategy to target the youth market for better engagement.
Contact British American Group for Student Email Marketing Services
If your business is in need of student email marketing and you would like more information about our services, then please contact one of our friendly experts at British American Group.