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How International Student Marketing Can Help You Reach A Wider Audience

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British American Group / 15.11.17 / Industry

How International Student Marketing Can Help You Reach A Wider Audience

Many businesses are tapping into the youth demographic for advertising their brands, products and services which means that there may be more competition. There are an estimated 200 million students globally which offers businesses plenty of opportunities to advertise to the student demographic.

The millennial population can be difficult to engage with so when developing a student marketing strategy you should consider all elements; traditional and online marketing. With international student advertising, British American Group can help your business engage a global audience of students and young adults in a new and different way.

What is Student Marketing?

Student marketing is a form of promotion for advertising your products, services or your brand to the student and young adult demographic. Generally, students are very loyal to brands that are able to relate to the student mindset. When students try new products or services, they can be more influential than other types of demographics, especially with the accessibility of social media.

Student advertising and youth marketing includes several methods of engaging with students. There methods are:

These are the main types of student advertising and most of these strategies can be applied internationally to help you expand your reach.

Benefits of International Student Marketing

Student marketing allows your business to get in front of the student population, but with international student advertising, your business has the potential to reach students across the world. The student population is the future of your customer base and building valuable connections with the youth now will be beneficial in the long term.

Here are a few benefits of international student advertising:

  • Expands your Geographic Reach – Marketing internationally enables you to not only target the youth demographic in the UK, but also across the globe. With the ability to target different countries, you are able to expand your geographic reach and increase your brand presence in more countries.
  • Access to Wider Demographics – By unrestricting your target audience and geographic preferences, you are able to gain a wider youth demographic. This enables you to gather more data to make informed decisions on your target market. Your business will also be able to explore areas that have less competition, enabling you to boost your brand presence.
  • Increase Brand Reputation – Your brand’s reputation is very important to the business and with international marketing, your brand will gain immediate credibility. Students often perceive brands that are operating in multiple markets to be well-established, authoritative and high quality.

 Contact British American Group for International Student Marketing

If your business is in need of international student advertising or student marketing and you would like more information about our services, then please contact one of our friendly experts at British American Group.

Call us on 0121 616 2211 or email us at hello@group.ba.